Engage your visitors with instant AI answers.​

Get custom AI search and engagement tools tailored to your content and enhanced by a library of 100s of trusted publications.​

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Why Gist Answers?

Accurate answers powered by your content—and beyond.

Tuned to your content and enriched with a fully licensed library of over 700 trusted sources, Gist Answers delivers precise, well-informed answers to nearly any question.

Why answers 2

Keeps your visitors on your site.

Don’t lose visitors to Google. Provide your visitors with fast, reliable AI answers and suggested topics so they can continue to explore your site.​

Why answers 1

Matches your look and feel​.

Pick the text, color, size, and position of your AI search engine so it blends perfectly with your site.​

Why answers 3

Launches in minutes​.

Install with a short snippet of code— works with WordPress, Webflow, Wix, Ghost, and more.​

Why answers 4

Try it out, it’s free.

You can even earn revenue by displaying relevant sponsored messages that blend naturally into the user experience.

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See Gist Answers in action​


Check Gist Answers powering AI search across these example publications.​​

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Frequently asked questions

Gist Answers is a customizable AI search engine for websites that is tuned to the site’s content and enhanced by a licensed library of 100s of trusted publications.

It keeps users on your website with interactive AI experiences, improving discovery and driving both longer sessions and stronger engagement.

Visitors benefit by being able to “ask anything” in natural language and get authoritative, explainable answers grounded in your content and other licensed, trusted sources—reducing bounce-backs to general search.

Your content is prioritized—it’s tuned to reflect your organization, taxonomy, and expertise first. Trusted sources from other publications fill gaps as needed.

When needed, Gist Answers draws from a network of over 700 licensed, high-quality publications in order to ensure visitor questions are answered accurately.

Gist Answers is designed to make it simple for you to add powerful, AI-driven search to your site and other digital properties. Content ingestion is seamless through WordPress post endpoints or RSS feeds. Content behind logins can also be ingested, provided we work with you to determine the best approach. Frequent updates keep search results fresh and relevant. Currently, the system is optimized for text-based content in HTML or JSON formats, delivering fast and accurate results for articles, posts, and written material. Audio, video, and structured database content search are not yet supported.

We support English-language content and are available for publishers in the US market. As we grow, we look forward to expanding both language and market coverage to serve an even wider range of publishers. 

We pride ourselves on having high quality standards.  Please review our full Content Policy which applies to all publishers implementing Gist Answers and supplements your agreement with ProRata, which requires compliance with policies as provided and updated by ProRata from time to time. All publishers using Gist Answers are obligated to meet certain minimum standards and compliance with relevant laws. 

Interested in Gist Answers?​

Reach out, we’d love to hear from you.​

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    Product suite

    Gist Answers

    Customized AI search and engagement tools​

    For publishers and content owners

    Gist Ads

    Premium AI ad network​

    For marketers

    Gist Attribution

    Content attribution for revenue sharing​

    For AI developers​

    Get Gist Answers

    Install via these 2 options

    Gist console

    Step-by-step guide to set up sites that use WordPress or RSS feeds.

    WordPress plugin

    Download this plugin if you prefer to set up from within WordPress.

    Want to learn more?