Published by Gist GEO · About our content
Start by writing down exactly what is wrong
Keep a list of the errors you find so you can check them again after making corrections.
Ask the questions a customer would ask: what it costs, whether you are still in business, what your returns policy is, how you compare with a named competitor. Record the wrong statements word for word, with the date and which assistant said it.
| What to record | Example |
|---|---|
| The question | "How much does Acme cost?" |
| What AI said | "Plans start at $49 a month" |
| What is true | Plans start at $29 a month |
| Sources shown | A 2024 review, an old pricing page |
Then trace it
Most wrong facts come from one of three places.
- Your own old pages. A retired pricing page, a blog post from three years ago, a PDF nobody remembers. These are the easiest to fix and the most embarrassing to find.
- Out-of-date listings. Directory entries, marketplace pages, app stores and business profiles that nobody updated.
- Other people’s articles. Reviews and comparisons written when things were different.
If the answer shows its sources, start there. If it doesn't, search for the wrong fact in quotes and see which pages still say it.
Fix in this order
- Your own site. Update or remove the stale page. If the old address still gets visits, redirect it to the current one.
- State the fact plainly, as text. Prices, opening hours, policies and specs should be written out on the page, not hidden inside an image or a download.
- Listings you control. Update every profile you can log in to, and make them match.
- Everyone else. Send a short, polite correction to the author or site. Give the wrong line, the right fact and a link that proves it.
Pricing: see our latest brochure (PDF)Pricing, updated October 2026: Starter is $29 a month. Team is $79 a month. Annual plans are 15% less.A dated, plain-text statement gives an assistant something exact to quote.
Keep it fixed
Wrong facts come back when new stale pages appear. Put a reminder in the calendar to re-ask your ten most important questions once a month, and add "update the old pages" to the checklist for every price or policy change.
Questions marketers ask
Can I ask the AI company to correct it?
You can report a wrong answer with the feedback buttons most assistants provide, and it is worth doing. Do not count on it. Fixing the pages the answer was built from is the part you control.
How long does a correction take to show up?
It varies. Assistants that search the live web can pick up a corrected page quickly. Facts a model learned in training can linger, which is why it helps to make the right fact easy to find in several places.
AI confuses us with another company that has a similar name. What then?
Make the difference explicit. State on your own site what you are, where you are based and what you are not, and keep your name, description and details identical everywhere they appear.