Practical guides
Understand what to check on your website, what an answer says about your brand and where to investigate next.
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Begin with Gist’s introductory guide, then choose a question below.
Read the starting guideNew field guides
Compare tools, inspect the evidence and turn an AI visibility finding into work your team can complete.
An alert about your brand is useful only if your team can inspect the change and decide what to do. Compare the detection rule, supporting answers and delivery path before you pay for another notification stream.
Read the articleFIELD GUIDEStructured data can describe a company, the brand it maintains and the product it makes. Use the right relationship for each, then check the markup against the page people can read.
Read the articleFIELD GUIDEAn AI visibility dashboard can combine Google search metrics with answers it collected itself. Trace the source, website scope and missing values before paying for the connection.
Read the articleFIELD GUIDEA page can be live and indexed while the evidence you have still describes its earlier content. Compare the changed passage with Google's crawl record before treating a new Google AI answer as a test of your revision.
Read the articleFIELD GUIDEA pause, an archived question and a canceled subscription can leave different records behind. Compare collection, access and deletion separately before choosing a tool for work you may need to revisit.
Read the articleFIELD GUIDEDecide which use you want to limit before changing a crawler rule. Google and OpenAI document different controls for search inclusion, previews and model training; none of those choices makes a public page private.
Read the articleFIELD GUIDEBefore buying a monitoring tool, ask it to explain a changed historical number using the same saved answers. A brand-matching correction and a new AI recommendation are different events.
Read the articleFIELD GUIDEA web edition and a downloadable report should agree on the finding, its denominator and its limits. Give each format a usable reading experience and one shared correction history.
Read the articleFIELD GUIDEFor a business with several branches, a country selector and a list of city names are only the beginning. Buy a measurement design that can distinguish the company, the right branch and the customer’s search context.
Read the articleFIELD GUIDEA redesign can change where a citation lands without changing the saved answer that contains it. Treat the URL move and the factual record as two separate jobs.
Read the articleFIELD GUIDEA dashboard can say “ChatGPT” without telling you whether it captured the consumer product, called an API or counted retrieved pages. Write the measurement specification before comparing the score.
Read the articleFIELD GUIDEA useful facts page connects each important statement to its scope, source and review date. Here is how to build one without creating another stale version of your website.
Read the articleLOCAL BUSINESSSeparate a wrong business fact from a missing recommendation, then make the correction traceable.
Read the guide01 / IMPLEMENTATIONFix the questions, measurement, and follow-through behind your AI visibility report.
Read the guide02 / MEASUREMENTWhy AI citations, website visits, and revenue tell different parts of the story.
Read the guide03 / DISCOVERYA small, repeatable tracking panel can answer your first GEO questions. Here’s how to collect useful evidence, handle missing results, and decide when software earns its cost.
Read the guide04 / IMPLEMENTATIONUse saved answers, cited pages, and a short evidence worksheet to decide whether your next move is a page update, a technical investigation, or a better source strategy.
Read the guide05 / IMPLEMENTATIONA working checklist for stale prices, incorrect opening hours, and services assigned to the wrong location, with a versioned correction ledger your team can maintain.
Read the guide06 / MEASUREMENTA practical reporting format that keeps incomplete runs, revised questions and real changes from getting mixed together, with a worked example and clear owners for the next steps.
Read the guide07 / BUYINGBefore connecting an AI visibility tool to your own reporting, test whether one response record preserves the answer, its sources and the context needed to compare it fairly.
Read the guide08 / COMPARISONSCompare ten tools by evidence access, client reporting, and the work your agency delivers.
Read the guide09 / BUYINGQuestions, engines, brands, and reporting can change the real cost of AI visibility tracking. Use these seven checks to compare a quote with the work you actually need.
Read the guideBrand and website guides
Evaluate tools, inspect your evidence and make important website tasks easier to complete.
Your team knows what the product does. A first-time visitor may see a vague promise, conflicting details and a page that hides the answer they came for.
Read the guideFIELD GUIDEBring a few real customer questions to the demo. A useful tool should help you understand the answers, decide what deserves attention and explain the work to someone else.
Read the guideFIELD GUIDESomeone has decided to contact you, request a quote or try the product. The form should help them finish that job.
Read the guideFIELD GUIDEYour desktop page can look finished while a visitor on a phone struggles to read, navigate or reach the next step.
Read the guideFIELD GUIDEBring two article URLs and an editorial question. Leave with enough evidence to decide whether the product can support a newsroom’s work.
Read the guideFIELD GUIDEStart with the person, the work and the destination. A correct name in an answer can still send someone to the wrong business.
Read the guideFIELD GUIDEA better research panel can produce a worse comparison. Keep the old questions visible when the work expands.
Read the guideNew guide
Six checks for a practical GEO audit, from crawler access to answer measurement.
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