The Gist 100Business softwareOctober 2026
Fireflies.ai is in nearly every answer, but Fathom is named first
Fireflies.ai is named in 92% of answers and Fathom in 88%, but Fathom is the brand named first in 52% of them. Past the four leaders, brands are named for one job or by one assistant.
By Gist GEO team · October 2026
Share of AI answers about AI meeting notetakers that name each brand
Gist asked ChatGPT, Perplexity, Claude and Google AI Overviews eight buying questions about AI meeting notetakers, each asked ten times, and counted 293 answers. Every answer names at least one brand and 33 brands appear at least once, yet four names come up again and again. Fireflies.ai is named in 92% of answers, Fathom in 88%, Granola in 74% and Otter.ai in 69%. Fellow is named in 38%, 31 points below Otter.ai.
Below the four leaders, brands are named for particular jobs. Avoma is named in 88% of answers to the sales calls question and Gong in 82%. Gong is named in 0% of answers to the free, remote teams, pick-three and accuracy questions. Krisp is named in 57% of Claude answers and 0% of ChatGPT answers. Zoom AI Companion, the notetaker built into Zoom, is named in 50% of answers to the question about tools worth paying for.
The pattern that stands out is how the lead splits. Fireflies.ai is named in the most answers, but Fathom is named first in 52% of answers and Fireflies.ai in 10%. Granola and Fellow are each named first in 11%. Fathom’s own website is cited in 10% of answers, the lowest of the four leaders. The answers point to other pages as one reason it opens so many of them.
Fireflies.ai is named in 92% of answers and Fathom in 88%, a gap of 4 points. The first mention is a different count. Fathom is the first brand named in 52% of answers and Fireflies.ai in 10%, a gap of 42 points. Granola and Fellow are each first in 11% of answers and Otter.ai in 7%. A brand can appear in almost every answer and still open few of them, so presence alone understates the distance between the two. A team that tracks only whether its brand appears misses the second count.
Fathom is named in 92% of answers to the sales calls question, Avoma in 88%, Fireflies.ai in 85% and Gong in 82%. Granola falls to 32% and Otter.ai to 20%, though both reach 95% on the question about tools worth paying for. It is the one question where two brands outside the four leaders, Avoma and Gong, reach the four most named. Gong is named in no more than 15% of answers to any other question. A clear use case can get a brand into the answer, even when its overall figure is low.
Fellow is named in 60% of Perplexity answers and 4% of ChatGPT answers, a gap of 56 points. Google AI Overviews names it in 42% and Claude in 46%. One visible link is citation. Perplexity cites Fellow’s own site in 75% of its answers and ChatGPT cites it in 0%. The link is loose, because Google AI Overviews cites that site in 2% of answers and still names Fellow in 42%. Otter.ai splits too, at 94% on Claude and 49% on Perplexity. A single overall figure hides which assistants carry a brand.
Claude names 7.8 brands per answer, against 4.3 for ChatGPT and 4.2 for Google AI Overviews, and Perplexity names 5.8. The longer lists reach brands outside the four leaders. Krisp is named in 57% of Claude answers, 19% of Perplexity answers, 2% of Google AI Overviews answers and 0% of ChatGPT answers. Avoma reaches 39% on Claude and 14% on ChatGPT. A brand that looks absent on one assistant can be present on another. For a brand outside the four leaders, the longer lists are where the answers leave room.
Who each company is, and how it shows up in the answers
92% of AI answers
Fireflies.ai makes a meeting notetaker for teams that joins calls to record, transcribe and summarize them, with notes, action items and searchable transcripts afterward. Krish Ramineni and Sam Udotong are its co-founders. The company describes itself as a remote-first, global organization.
Answers credit it for automation, integrations and a searchable archive of meetings. They point it at high-volume teams. It is named in 100% of ChatGPT answers, 99% of Claude answers and at least 82% of answers to every question.
88% of AI answers
Fathom makes a meeting notetaker that captures calls on Zoom, Google Meet, Microsoft Teams and Slack Huddles, sends a recap with action items when the meeting ends, and syncs notes to the tools a team uses. Richard White founded Fathom, which became part of Superhuman in 2026.
Part of Superhuman
A generous free plan that records, transcribes and summarizes meetings is what answers return to. They recommend it for individual users and small teams. It is named in 100% of answers to the free question, 92% to the sales calls question and 53% to the accuracy question.
74% of AI answers
Granola is a notepad for meetings that transcribes the conversation in the background and writes up notes from what the user typed and what it heard. Chris Pedregal and Sam Stephenson started it in 2023, and the product is designed in London. It listens through the computer’s system audio and microphone instead of sending a bot into the call.
Founded 2023 · London, United Kingdom
Notes taken without a visible bot joining the meeting are the draw. Answers also describe a workspace that builds on the user’s own notes. It is named in 96% of answers to the recommendation question and 32% to the sales calls question.
69% of AI answers
Transcription and AI meeting-notes service.
Live transcription and real-time collaboration are the strengths answers name. They call it an easy fit for solo users and students. It reaches 95% on the worth-paying question, and Claude names it in 94% of its answers against 49% for Perplexity.
38% of AI answers
Meeting management software with agendas and AI notes.
Structured team workflows are the draw, with action items, agendas and a searchable record of past meetings. Some answers also describe it as a fit for enterprise teams. It is named in 60% of Perplexity answers and 4% of ChatGPT answers, and in 68% of answers to the remote teams question.
26% of AI answers
AI meeting assistant with conversation analysis for sales teams.
Sales coaching, deal risk tracking and CRM-style insights set it apart in answers. They pair these with structured meeting notes. It is named in 88% of answers to the sales calls question and 68% to the worth-paying question, but in 0% to the free question.
21% of AI answers
AI meeting recorder and notetaker for Zoom, Google Meet and Microsoft Teams.
Free video recording with transcripts and summaries earns it a place in answers. Some add clip sharing for distributed teams. It is named in 70% of answers to the free question and 42% to the remote teams question, and in 4% of Google AI Overviews answers.
20% of AI answers
Noise-cancelling app that also takes AI meeting notes.
Noise cancellation that cleans up audio on noisy calls is the draw, along with taking notes without a bot joining the call. Claude names it in 57% of its answers and ChatGPT in 0%. Its highest figure by question is 40%, on the recommendation question.
17% of AI answers
The AI assistant built into Zoom.
Answers present it as the built-in option for teams already on Zoom, something to switch on before paying for another tool. It is named in 50% of answers to the worth-paying question and 0% to the free question. Perplexity names it in 36% of its answers.
14% of AI answers
Revenue intelligence platform that records and analyzes sales calls.
Deal analytics, rep coaching and conversation intelligence for enterprise sales teams are the credits in answers. Several add that it does more than take notes. It is named in 82% of answers to the sales calls question and in no more than 15% of answers to any other.
The three brands named most for each question Gist asked
| Question | Named most | Second | Third |
|---|---|---|---|
| What's the best AI meeting assistant right now? | Fireflies.ai 100% | Fathom 96% | Otter.ai 93% |
| Which AI note-taking tools for meetings do you recommend? | Fireflies.ai 100% | Granola 96% | Fathom 89% |
| What's the best free AI meeting notetaker? | Fathom 100% | Fireflies.ai 82% | Granola 72% |
| Which AI meeting assistants are worth paying for? | Granola 95% | Otter.ai 95% | Fireflies.ai 88% |
| What's the best AI notetaker for sales calls? | Fathom 92% | Avoma 88% | Fireflies.ai 85% |
| What's the best AI meeting assistant for a remote team? | Fathom 100% | Fireflies.ai 100% | Fellow 68% |
| We want an AI notetaker for our meetings. Which three should we try? | Fireflies.ai 100% | Fathom 90% | Granola 71% |
| Which AI meeting assistant produces the most accurate notes? | Fireflies.ai 82% | Granola 79% | Otter.ai 76% |
Share of each assistant’s answers that name the brand
| Brand | All four | ChatGPT | Perplexity | Claude | Google AI Overviews |
|---|---|---|---|---|---|
| Fireflies.ai | 92% | 100% | 84% | 99% | 85% |
| Fathom | 88% | 95% | 88% | 100% | 68% |
| Granola | 74% | 80% | 84% | 79% | 53% |
| Otter.ai | 69% | 84% | 49% | 94% | 51% |
| Fellow | 38% | 4% | 60% | 46% | 42% |
| Avoma | 26% | 14% | 25% | 39% | 26% |
| tl;dv | 21% | 15% | 25% | 39% | 4% |
| Krisp | 20% | 0% | 19% | 57% | 2% |
| Zoom AI Companion | 17% | 6% | 36% | 19% | 6% |
| Gong | 14% | 15% | 12% | 21% | 6% |
The websites AI cites most on AI meeting notetakers, by share of answers
Brand sites are the largest group among the sites the answers cite most, led by Cirrus Insight at 37% of answers. The assistants disagree on where to look. ChatGPT and Google AI Overviews cite Cirrus Insight in 0% of their answers, Claude in 84% and Perplexity in 62%. ChatGPT cites the leaders’ own sites, led by fireflies.ai at 54%. Google AI Overviews cites YouTube in 75% of its answers and the publisher Zapier in 43%. Perplexity cites Fellow’s own site in 75% and Claude cites Simular in 68%.
Three moves the numbers point to
Publish clear product pages on your own site. ChatGPT cites fireflies.ai in 54% of its answers, granola.ai in 42%, fathom.ai in 39% and otter.ai in 36%, and those are the four brands it names most.
Earn coverage on the third-party pages the other assistants lean on. Cirrus Insight is cited in 84% of Claude answers and 62% of Perplexity answers, Zapier in 43% of Google AI Overviews answers, and YouTube in 75% of those.
Show accuracy with evidence. The accuracy question has the lowest leading figure of the eight, with Fireflies.ai at 82%, Granola at 79% and Fathom at 53%. Some answers cite hands-on testing and error-rate comparisons.
Analysis · 4 min read
In 8 of 32 categories, the most-named brand is not named first most often. Gmail scores 96 in email management but is first in 8 percent of answers. Fathom is first in 52 percent of notetaker answers, Fireflies.ai in 10. These counts measure how often a brand appears and how often it is named first.
96 vs 8Gmail’s score versus its first-mention share
Analysis · 4 min read
AI answers cite a ranked brand’s own site in 68% of business software answers and 24% of consumer ones. A vendor’s site is the most-cited website in 9 of 16 business categories and none of the consumer ones. Being cited is not the same as being named.
68% vs 24%Business vs consumer answers citing a brand’s site
Gist asks a fixed set of eight buying questions in each category. None of them names a brand. Each question is put to ChatGPT, Perplexity, Claude and Google AI Overviews ten times, with web search on.
A brand’s score is the share of answers that name it, averaged across the assistants so that each one counts equally. Stores and review sites named in passing are not ranked. Brands named in fewer than one answer in ten are left off.
Measured October 5 to October 6, 2026.
No. It shows which brands AI assistants name when asked, not which products are best. Being named often usually reflects how much has been written about a brand, and where.
The page shows the 10 most-named brands. The free scan checks your own brand on a topic you choose.
Yes. AI answers shift as assistants are updated and as new pages are published. The date at the top shows when this ranking was measured.
See which brands appear in AI recommendations for your category, and where your brand stands among them.
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