The Gist 100October 2026
The 100 brands AI names most, across every category Gist measures.
HubSpot, Stripe and Shopify lead the Gist 100, the brands AI assistants name most when buyers ask what to choose.
By Gist GEO team · October 2026
90%
Lululemon is named in 90% of AI answers about leggings, 40 points ahead of Athleta.
51%
No brand owns bed sheets. The most-named, Brooklinen, appears in only 51% of answers.
96 vs 0
NordPass is named in 96% of Claude answers about business password managers, and in 0% of the answers from ChatGPT.
3
Rippling is named for payroll and HR software (62%), spend management software (17%) and applicant tracking systems (16%).
91 vs 77
The most-named brand in a business software category appears in 91% of answers on average. In consumer categories it is 77%.
7.2 vs 3.6
A typical Claude answer names 7.2 brands. A typical Google AI Overviews answer names 3.6. Smaller brands are named far more often where the lists run longer.
17
17 brands are named in at least nine of every ten answers about their category: HubSpot, Stripe, Shopify, Ramp, 1Password, Gmail (Google Workspace) and 11 more.
Share of AI answers in its category
HubSpot is a software company that sells a customer relationship management platform with marketing, sales and customer service tools. It first targeted small companies and later moved to serve larger businesses. Brian Halligan and Dharmesh Shah founded it in 2006 to help companies grow with inbound marketing.
Answers credit it as the easy all-in-one choice, with sales, marketing and service tools in one system, a free tier to start and strong reporting. Several note that costs climb as teams scale. It reaches 100% on ChatGPT, Google AI Overviews and Claude, and 98% on Perplexity.
| Category | CRM software |
|---|---|
| Named in | 294 of 296 answers |
| Named first | 145 times |
| Rank in category | 1 |
| Also named for | email marketing platforms (50%) |
Stripe sells payment processing software and application programming interfaces that businesses use to accept payments on websites and mobile apps. The Irish brothers Patrick and John Collison founded the company in 2010 in Palo Alto, California. Stripe has dual headquarters in San Francisco and Dublin, Ireland, and is privately held.
Online and software businesses are pointed here by default, with answers crediting a developer-first API, global reach and product depth in Billing, Connect and Radar. Stripe is named in at least 95% of answers on every question and first in 56% of all answers. ChatGPT cites Stripe's own website in 74% of its answers.
| Category | Payment processing |
|---|---|
| Named in | 296 of 299 answers |
| Named first | 167 times |
| Rank in category | 1 |
Shopify is a Canadian commerce platform that businesses use to build online stores and sell online or in person. Tobias Lütke, Daniel Weinand and Scott Lake founded it in 2006, and the company is headquartered in Ottawa. It grew out of Snowdevil, an online store for snowboarding equipment, after Lütke built his own e-commerce software to run it.
One system for hosting, payments, stock, shipping and multichannel selling is how the answers describe it, with a wide app ecosystem and a path to high volume. It is named in 94% to 100% of answers on every question, and it is the first brand named in 86% of all answers.
| Category | E-commerce platforms |
|---|---|
| Named in | 286 of 289 answers |
| Named first | 249 times |
| Rank in category | 1 |
| Also named for | website builders (67%) |
Ramp is a financial technology company that offers corporate charge cards, expense management and bill-payment software to businesses. Eric Glyman, Karim Atiyeh and Gene Lee founded it in 2019, and it formally launched in February 2020. Ramp is headquartered in New York City.
A single platform covering cards, expense tracking, bill pay, procurement and accounting automation is what the answers credit, along with spend controls. Ramp is named in 100% of answers to the best-platform, startup and shortlist questions and in 92% to the free or low-cost question. Every assistant names Ramp in at least 96% of its answers.
| Category | Spend management software |
|---|---|
| Named in | 281 of 285 answers |
| Named first | 238 times |
| Rank in category | 1 |
1Password is a password manager for individuals, families and businesses that keeps passwords, software licenses and other sensitive information in a virtual vault. The company was founded in 2005 and is based in Toronto, Canada. The first version of the password manager came out in 2006.
A polished interface, easy administration, developer tooling and SSO support are what answers credit to the Business plan, and ChatGPT and Perplexity both call it the pick for most businesses. It is named in 100% of answers on remote teams and small business, and first in 73% of all answers.
| Category | Business password managers |
|---|---|
| Named in | 290 of 295 answers |
| Named first | 214 times |
| Rank in category | 1 |
Gmail is an email service made by Google. Google Workspace is the business-focused suite from Google that includes Gmail along with Calendar, Meet, Chat and Drive. Google launched Gmail in 2004, and the business suite followed in 2006 as Gmail for Your Domain before being renamed Google Workspace in 2020.
Answers name it both as a pick for companies built around Google Workspace and as the inbox other tools work inside. So it turns up even when another brand is recommended. Gmail is named in 100% of answers to the high-volume and easiest-to-learn questions, and Perplexity and Claude each name it in 100% of their answers.
| Category | Email management software |
|---|---|
| Named in | 278 of 286 answers |
| Named first | 23 times |
| Rank in category | 1 |
Philips Sonicare is a line of electric toothbrushes made by Philips, the Dutch health technology company based in Amsterdam. The brush head vibrates hundreds of times per second. The first Sonicare toothbrush was introduced in 1992, and Philips acquired the company that made it in 2000.
Answers present its sonic brushes, the 4100 among them, as sensible value picks with a pressure sensor, an elongated head and a feel they call gentler. It scores 100% on three of the eight questions, the cheap one included.
| Category | Electric toothbrushes |
|---|---|
| Named in | 294 of 305 answers |
| Named first | 80 times |
| Rank in category | 1 |
QuickBooks is accounting software aimed at small and medium-sized businesses, with on-premises and cloud-based versions that handle payments, bills and payroll. Intuit introduced it in 1992. Scott Cook and Tom Proulx founded Intuit in 1983, and it is based in Mountain View, California.
Deep reporting, wide app integrations, expense tracking, invoicing and familiarity among accountants are what answers credit, and several call it the default pick for the typical small business. It is named in 100% of ChatGPT and Perplexity answers, and its lowest question is free-or-cheap, at 62%.
| Category | Accounting software |
|---|---|
| Named in | 293 of 309 answers |
| Named first | 188 times |
| Rank in category | 1 |
Roborock is a Chinese consumer goods company known for robot vacuums and mops and for cordless stick vacuums. Beijing Roborock Technology Co. Ltd., branded as Roborock, was founded in Beijing in 2014. Its headquarters is in Beijing, with research and branch offices in Shanghai and Shenzhen.
Obstacle avoidance, mopping and docks that handle their own upkeep are what the answers credit. Claude and Perplexity both report that RTINGS ranks the Saros 10R first. No brand is named more on any question, and its lowest score by assistant is 80%, on Google AI Overviews.
| Category | Robot vacuums |
|---|---|
| Named in | 291 of 310 answers |
| Named first | 195 times |
| Rank in category | 1 |
Wix is an Israeli software company that offers a website builder and domain registration to businesses and individuals. Avishai Abrahami, Nadav Abrahami and Giora Kaplan founded it in 2006, and it is headquartered in Tel Aviv. Its core product is a drag-and-drop website builder with customizable templates, and Wix Stores handles products, inventory and checkout.
Answers credit a drag-and-drop editor, built-in AI tools and enough business and ecommerce features for most small companies, all without coding. It reaches 100% on the small-business and easiest-builder questions and bottoms out at 71% on the cheap-builder question. Claude names it in 100% of its answers.
| Category | Website builders |
|---|---|
| Named in | 280 of 300 answers |
| Named first | 149 times |
| Rank in category | 1 |
| Also named for | e-commerce platforms (59%) |
Docusign is an American software company that sells organizations products for preparing, signing and managing electronic agreements, including electronic signatures and contract lifecycle management. Court Lorenzini, Tom Gonser and Eric Ranft founded it in 2003, and it is headquartered in San Francisco.
Enterprise compliance, the broadest set of integrations and advanced routing are what answers credit. It is named in 100% of answers to the security question and still in 72% to the free or cheap question. It is the first brand named in 54% of all answers.
| Category | E-signature software |
|---|---|
| Named in | 276 of 292 answers |
| Named first | 159 times |
| Rank in category | 1 |
Patagonia is an American company that sells outdoor clothing, equipment and food, including rain jackets such as the Torrentshell. Yvon Chouinard founded it in 1973, and it is based in Ventura, California.
One jacket does most of the work. Answers name the Torrentshell as their overall choice and credit its three-layer build, durability and value. Perplexity and Claude name Patagonia in 100% of their answers, and its lowest score on any question is 72%, on affordable jackets.
| Category | Rain jackets |
|---|---|
| Named in | 278 of 295 answers |
| Named first | 224 times |
| Rank in category | 1 |
Oral-B is an American oral hygiene brand owned by Procter & Gamble. Its products include toothbrushes, electric toothbrushes, toothpastes and mouthwashes. California periodontist Robert Hutson created the first Oral-B toothbrush, and Procter & Gamble gained the brand when it bought Gillette in 2005.
Round oscillating heads and a range of brushes run through its mentions. Answers call the Pro 1000 a value choice and credit the iO series with pressure sensors and smart features. It is the first brand named in 56% of answers and leads the worth-paying-more question at 96%.
| Category | Electric toothbrushes |
|---|---|
| Named in | 283 of 305 answers |
| Named first | 170 times |
| Rank in category | 2 |
Fireflies.ai makes a meeting notetaker for teams that joins calls to record, transcribe and summarize them, with notes, action items and searchable transcripts afterward. Krish Ramineni and Sam Udotong are its co-founders. The company describes itself as a remote-first, global organization.
Answers credit it for automation, integrations and a searchable archive of meetings. They point it at high-volume teams. It is named in 100% of ChatGPT answers, 99% of Claude answers and at least 82% of answers to every question.
| Category | AI meeting notetakers |
|---|---|
| Named in | 271 of 293 answers |
| Named first | 28 times |
| Rank in category | 1 |
Bitwarden is a password management service that stores credentials in an encrypted vault, with products for enterprises, developers and individuals. Kyle Spearrin founded it in 2016, and the company is based in Santa Barbara. Bitwarden publishes the code for its server, computer clients and mobile apps as open source.
Value, open-source roots and a self-hosting option are what answers credit, along with SSO and granular access controls in its Enterprise plan. ChatGPT and Claude name it in 100% of their answers, while on the remote-team question it is named in 71%.
| Category | Business password managers |
|---|---|
| Named in | 272 of 295 answers |
| Named first | 53 times |
| Rank in category | 2 |
Purina is a pet food maker that sells dog and cat food, treats and litter under names such as Pro Plan, Purina ONE and Dog Chow. William H. Danforth founded a St. Louis animal feed business in 1894 that became Ralston Purina in 1902. Nestlé acquired Ralston Purina in 2001, and the business now operates as Nestlé Purina PetCare.
Answers credit Pro Plan with research-driven diets and a wide range by age and size, and they name Purina ONE and Dog Chow when the question turns to price. It appears in 100% of answers on four of the eight questions and is the first brand named in 57% of all answers.
| Category | Dog food |
|---|---|
| Named in | 278 of 304 answers |
| Named first | 172 times |
| Rank in category | 1 |
Lululemon is a Canadian-American athletic apparel retailer that sells yoga wear, leggings, jackets, hoodies, sportswear, shoes and accessories. Chip Wilson founded it in Vancouver in 1998 as a retailer of yoga pants, and its first standalone store opened in November 2000. Lululemon is headquartered in Vancouver, British Columbia.
Two lines recur in the answers: the Align, described as soft enough for studio classes and daily wear, and the Wunder Train, the pick for lifting and harder sessions. The brand reaches 99% on both ChatGPT and Claude and drops to 50% only on the affordable question.
| Category | Leggings |
|---|---|
| Named in | 271 of 296 answers |
| Named first | 249 times |
| Rank in category | 1 |
Asana is a work management platform, available on the web and on mobile, that helps teams organize, track and manage their work. Dustin Moskovitz and Justin Rosenstein founded the San Francisco company in 2008. The name is a Sanskrit word for the posture a yogi adopts to meditate.
Cross-functional teams are who answers recommend it to, crediting clear task ownership, timelines, dependencies, workload views and reporting. Asana is named in 100% of answers on the three tools to try question and 98% on the small teams question. Claude names it most, in 95% of its answers.
| Category | Project management software |
|---|---|
| Named in | 264 of 297 answers |
| Named first | 84 times |
| Rank in category | 1 |
Fathom makes a meeting notetaker that captures calls on Zoom, Google Meet, Microsoft Teams and Slack Huddles, sends a recap with action items when the meeting ends, and syncs notes to the tools a team uses. Richard White founded Fathom, which became part of Superhuman in 2026.
A generous free plan that records, transcribes and summarizes meetings is what answers return to. They recommend it for individual users and small teams. It is named in 100% of answers to the free question, 92% to the sales calls question and 53% to the accuracy question.
| Category | AI meeting notetakers |
|---|---|
| Named in | 262 of 293 answers |
| Named first | 151 times |
| Rank in category | 2 |
ASICS is a Japanese sportswear company headquartered in Kobe. It makes athletic and lifestyle footwear, apparel and sports equipment, and is particularly known for its running shoes. The company traces its origins to a sporting-shoe business that Kihachiro Onitsuka established in Kobe in 1949, and it took its current form in a 1977 merger.
Two shoes anchor the mentions: the Novablast, which answers call an all-purpose daily trainer, and the Superblast, which one answer reports as the top road shoe in a major tester review. Answers also credit the lineup for cushioning and stability. Claude names ASICS in 100% of answers, and its lowest score is 55%, on budget.
| Category | Running shoes |
|---|---|
| Named in | 269 of 305 answers |
| Named first | 122 times |
| Rank in category | 1 |
Buffer makes software for scheduling posts and managing accounts on social networks, used by small businesses, creators and individuals. Joel Gascoigne started it in Birmingham, United Kingdom, in 2010 and launched the first version that November as bfffr.com. The team has been fully remote since 2013.
Simple scheduling with clean analytics, aimed at individuals and small teams, is what answers credit, along with ease of use and a free option. It is named in 100% of answers on the free-or-cheap, small-business, compare-three and easiest-tool questions, and in 25% of agency answers.
| Category | Social media management tools |
|---|---|
| Named in | 261 of 299 answers |
| Named first | 188 times |
| Rank in category | 1 |
HelloFresh is a German meal kit company that delivers the ingredients for a meal to customers, who cook it at home using recipe cards. Dominik Richter, Thomas Griesel and Jessica Nilsson founded it in Berlin in 2011, and it is still based there. It also owns the meal kit brands Green Chef and EveryPlate and the ready-made meal brand Factor.
Answers credit a large weekly menu and recipes that are easy to follow, and several present it as the all-around choice for most people. It is named in 100% of answers on five of the eight questions and in 20% on the cheapest-kit question.
| Category | Meal kits |
|---|---|
| Named in | 247 of 288 answers |
| Named first | 139 times |
| Rank in category | 1 |
Freshdesk is help desk software from Freshworks that businesses use to track customer support requests arriving by email, phone, websites, forums and social media. Girish Mathrubootham and Shan Krishnasamy founded the company in Chennai, India, in 2010 under the name Freshdesk, and it became Freshworks in 2017.
Answers place it between a shared inbox and an enterprise suite, crediting ticketing, automations, SLAs and multichannel support, plus a knowledge base. Several call it the value pick for small and growing teams. It is named in 98% of answers to the small business question, and Claude names it in 99% of its answers.
| Category | Customer support software |
|---|---|
| Named in | 251 of 292 answers |
| Named first | 35 times |
| Rank in category | 1 |
WooCommerce is an open-source e-commerce plugin that merchants add to WordPress sites to sell online. WooThemes, a WordPress theme developer, launched it in 2011 and hired Mike Jolley and James Koster to build it. Automattic, the company known for WordPress.com, acquired WooThemes and WooCommerce in 2015.
Control is the draw. The answers describe an open-source plugin for WordPress sites, with hosting and security left to the owner. It is named in 98% of answers to the cheapest platform question and 62% of those about fast-growing brands, and Perplexity names it in 88% of its answers.
| Category | E-commerce platforms |
|---|---|
| Named in | 244 of 289 answers |
| Named first | 17 times |
| Rank in category | 2 |
Squarespace is an American company that sells website building, hosting and domain registration to businesses and individuals, along with e-commerce, marketing and scheduling tools. Anthony Casalena founded it in 2003 while a student at the University of Maryland and launched it as a website builder in 2004. Permira, a private equity firm, took Squarespace private in 2024.
Polished, design-led sites for portfolios, consultants and restaurants are the credit here, along with a cohesive editor that needs little technical effort. It is named in 100% of best-builder, compare-three and easiest-builder answers, but in 32% of cheap-builder answers and 37% of marketing-team answers.
| Category | Website builders |
|---|---|
| Named in | 251 of 300 answers |
| Named first | 64 times |
| Rank in category | 2 |
| Also named for | e-commerce platforms (44%) |
Salesforce is an enterprise software company that sells customer relationship management software and related applications. It delivers them as software as a service by subscription, covering sales, customer service, marketing and e-commerce. Marc Benioff, Parker Harris, Dave Moellenhoff and Frank Dominguez founded the company in 1999.
Deep customization is the headline: answers describe custom objects, a large app ecosystem and advanced automation and AI, aimed at large, complex organizations. Cost and administration overhead come up as the tradeoff. It is named in 100% of answers on the worth-paying-more question and 5% on the affordable small business question.
| Category | CRM software |
|---|---|
| Named in | 249 of 296 answers |
| Named first | 76 times |
| Rank in category | 2 |
Brex is a financial technology company that offers corporate cards, cash management accounts and spend management software to businesses. It first served technology startups. Henrique Dubugras and Pedro Franceschi founded it in 2017, and it has been part of Capital One since 2026.
Global operations earn it credit: local currency support in many countries, multi-entity setups, and cards, travel and expenses in one product. Brex is named in 100% of answers to the shortlist question and 95% to the startup question. ChatGPT names Brex in 100% of its answers and Google AI Overviews in 58%.
| Category | Spend management software |
|---|---|
| Named in | 245 of 285 answers |
| Named first | 0 times |
| Rank in category | 2 |
Gusto is a company that makes payroll, benefits and human resources software for businesses in the United States. Joshua Reeves, Tomer London and Edward Kim founded it in 2011 as ZenPayroll. The company took the name Gusto in 2015 and is based in San Francisco.
Easy setup, automatic tax filings, onboarding for new hires and bundled HR and benefits tools are what answers credit, mostly for small businesses. It is named in 100% of answers to the small-business and easiest-setup questions and first in 64% of all answers, but in 5% of multi-country answers.
| Category | Payroll and HR software |
|---|---|
| Named in | 246 of 296 answers |
| Named first | 189 times |
| Rank in category | 1 |
PandaDoc makes document automation software for sales processes, with built-in electronic signatures, workflow management, a document builder and quoting tools. Mikita Mikado and Sergey Barysiuk founded the company, and it is based in San Francisco.
Answers credit it for creating contracts, quotes and proposals and collecting signatures in a single workflow. They tie it to sales teams. It is named in 100% of answers to the sales contracts question and 98% to the small business question, but in 26% to the security question.
| Category | E-signature software |
|---|---|
| Named in | 240 of 292 answers |
| Named first | 51 times |
| Rank in category | 2 |
Xero is a New Zealand technology company that sells cloud-based accounting software by subscription to small businesses and their accountants and bookkeepers. Rod Drury and Hamish Edwards founded it in Wellington in 2006, and it is based there. The software uses a single unified ledger, so users work in the same set of books regardless of location or operating system.
Framed in answers as the main alternative to QuickBooks, it is praised for clean collaboration with an accountant, unlimited users and a user-friendly interface. Claude names it in 96% of its answers, more than any other brand, and its own site is cited in 18% of answers.
| Category | Accounting software |
|---|---|
| Named in | 255 of 309 answers |
| Named first | 11 times |
| Rank in category | 2 |
EveryPlate is a meal kit brand of HelloFresh that delivers recipes and fresh ingredients for customers to cook at home. HelloFresh founded and launched it in the United States in 2018, and the brand has since launched in Australia. HelloFresh SE is based in Berlin, Germany.
Price is the whole case the answers make for it: the budget pick, built on simpler recipes with fewer premium options. It is named in 100% of answers on the cheapest-kit question and in 100% of Claude’s answers overall. Its low point is healthy eating, at 38%.
| Category | Meal kits |
|---|---|
| Named in | 238 of 288 answers |
| Named first | 50 times |
| Rank in category | 2 |
ClickUp is a project management software company with an all-in-one platform for tasks, documents, chat and whiteboards. Teams can organize work in list, board, calendar and Gantt chart views. Zeb Evans and Alex Yurkowski founded the company in 2017, and it is headquartered in San Diego.
An all-in-one workspace is the pitch the answers repeat, bundling tasks, docs, goals, dashboards, automation, chat and many views, with some noting a heavier setup. ClickUp is named in 98% of answers on the best free tool question and 26% on the easiest-to-learn question. ClickUp is the first brand named in 31% of all answers.
| Category | Project management software |
|---|---|
| Named in | 242 of 297 answers |
| Named first | 91 times |
| Rank in category | 2 |
Travelpro is a luggage brand that sells carry-on and checked luggage, garment bags, business bags and travel accessories. It dates its origin to 1987, when Bob Plath, a 747 captain, invented the Rollaboard, a two-wheeled suitcase pulled upright by an extendable handle, to make life easier for flight crews. The company is located in Boca Raton, Florida.
One suitcase does much of the work: the Platinum Elite, which answers credit for smooth wheels, practical organization and durability and describe as a favorite of cabin crews and regular travelers. ChatGPT names the brand in 100% of its answers, and its lowest score on any question is 50%, on budget.
| Category | Carry-on luggage |
|---|---|
| Named in | 243 of 298 answers |
| Named first | 138 times |
| Rank in category | 1 |
REI Co-op is a consumer co-op and outdoor retailer that sells camping, hiking, climbing, cycling, running and snow gear, along with travel equipment and clothing. It also sells gear and apparel under its own REI Co-op brand, including the Rainier rain jacket. Lloyd and Mary Anderson founded it in Seattle in 1938, and its headquarters are near Seattle.
The answers cast it as the value choice, built around the Rainier, a budget shell they credit for pit zips and reliable protection in moderate rain. It scores 100% on affordable jackets and 97% on three jackets to compare. Its own website is cited in 55% of answers.
| Category | Rain jackets |
|---|---|
| Named in | 236 of 295 answers |
| Named first | 44 times |
| Rank in category | 2 |
Keeper is a password and secrets manager sold to individuals, families and businesses, with further products for privileged access management, secure remote access and encrypted messaging. Darren Guccione and Craig Lurey founded the company in 2011, and it is headquartered in Chicago.
Regulated industries such as finance, healthcare and legal are the usual match in answers, which cite fine-grained permissions, SSO, SCIM and file storage. It is named in 100% of answers on the company question and in 28% on the security question.
| Category | Business password managers |
|---|---|
| Named in | 237 of 295 answers |
| Named first | 14 times |
| Rank in category | 3 |
Zoho CRM is customer relationship management software for sales, marketing and customer engagement. Zoho Corporation, an Indian technology company, released it in 2005 as one of its first two products. The company began in 1996 as AdventNet, is based in Chennai, India, and is privately held.
All four assistants file it as the value pick, with broad features, automation and customization at a comparatively low cost, plus a wider family of Zoho apps. It is named in 100% of answers on the affordable small business question. Perplexity names it in 99% of its answers and ChatGPT in 62%.
| Category | CRM software |
|---|---|
| Named in | 237 of 296 answers |
| Named first | 29 times |
| Rank in category | 3 |
Square is a point-of-sale system that lets sellers accept card payments and manage operations such as bookings, e-commerce, inventory, payroll, banking and business loans. Square launched in 2009 and was the first product of Block, which was called Square until it changed its name in 2021.
Small businesses and retailers are who answers send here, crediting point-of-sale tools that cover inventory, staff, appointments and loyalty in one system. Square is named in 100% of answers on the small business question and 3% on the subscription question. Perplexity names it most often, in 88% of its answers.
| Category | Payment processing |
|---|---|
| Named in | 239 of 299 answers |
| Named first | 52 times |
| Rank in category | 2 |
Sales CRM built around a visual deal pipeline.
Sales-first simplicity is the label: answers describe a clean visual pipeline, drag-and-drop deal tracking, fast setup and high rep adoption. It suits straightforward B2B selling with little administration. It is named in 96% of answers on the startup sales team and easiest-to-adopt questions, and in 94% of Claude's answers.
| Category | CRM software |
|---|---|
| Named in | 239 of 296 answers |
| Named first | 44 times |
| Rank in category | 4 |
PayPal operates an online payments system and acts as a payment processor for online vendors and other commercial users. It began as Confinity in 1998 and merged with X.com in 2000, and the merged company was renamed PayPal in 2001. eBay acquired PayPal in 2002 and spun it off as an independent company in 2015.
Buyer trust and a familiar checkout are what the answers credit, and some suggest pairing it with another processor. PayPal is named in 100% of answers on the online stores question and 95% on the higher-fees question, but 43% on the lowest-fee question. ChatGPT and Claude name it most, each in 88% of answers.
| Category | Payment processing |
|---|---|
| Named in | 239 of 299 answers |
| Named first | 30 times |
| Rank in category | 3 |
Hill’s is an American pet food company that makes dog and cat foods, including the Science Diet and Prescription Diet lines. It dates its start to 1948, when Dr. Mark Morris Sr. contracted with the Hill Packing Company of Topeka, Kansas, to make Canine k/d. Colgate-Palmolive has owned Hill’s since 1976, and its headquarters is in Overland Park, Kansas.
Science Diet is the line the answers name, and they describe it as a favorite of veterinarians for its research and the nutritionists it employs. It leads the sensitive-stomach question at 95% and reaches 100% on the vet question, then drops to 22% on affordable food.
| Category | Dog food |
|---|---|
| Named in | 239 of 304 answers |
| Named first | 65 times |
| Rank in category | 2 |
Zendesk sells customer service software that businesses use to handle support requests, plus products for sales and other customer communications. Morten Primdahl, Alexander Aghassipour and Mikkel Svane founded it in Copenhagen, Denmark, in 2007, and an investor group led by Hellman & Friedman and Permira acquired it in 2022. Its ticketing system brings requests from email, chat and social media into one place.
Larger and scaling teams are the audience the answers describe, with omnichannel ticketing, automation, reporting and AI agents on offer and a note that setup takes admin time. It is named in 100% of answers to the best support software and SaaS questions, and ChatGPT and Claude each name it in 89% of their answers.
| Category | Customer support software |
|---|---|
| Named in | 229 of 292 answers |
| Named first | 115 times |
| Rank in category | 2 |
| Also named for | email management software (33%) |
Workable makes cloud-based applicant tracking and recruitment software, first built for small and medium-sized businesses. Nikos Moraitakis and Spyros Magiatis founded the company in Athens, Greece, in 2012, and it is based in Boston. In 2024 it launched a human resources information system for onboarding, time-off tracking and employee records.
Quick setup, easy job distribution, AI-assisted sourcing and a workflow that smaller teams can run without dedicated recruiting-operations staff are what answers credit. It is named in 100% of answers on which system is easiest for hiring managers and in 28% on high-volume hiring.
| Category | Applicant tracking systems |
|---|---|
| Named in | 222 of 285 answers |
| Named first | 43 times |
| Rank in category | 1 |
Missive is a collaborative email client built for teams. It combines shared inboxes with internal discussion threads, task management and team spaces, so that teams can work on email together. The company is headquartered in Quebec City, Canada, and grew out of an earlier business called Conference Badge.
A shared inbox that also takes text messages, WhatsApp and social messages earns it credit, along with team chat, assignment and joint drafting. Missive is named in 100% of answers to the shortlist question and 94% to the teams question, but in 29% of answers about high-volume work email.
| Category | Email management software |
|---|---|
| Named in | 227 of 286 answers |
| Named first | 42 times |
| Rank in category | 2 |
Owala is a drinkware brand that makes insulated stainless-steel water bottles. Trove Brands launched it in 2020 with the FreeSip, a bottle with a lid that lets the drinker use a built-in straw or drink from a wider opening. Trove Brands, which also makes BlenderBottle, is headquartered in Lehi, Utah.
One product and one feature account for most of what the answers say: the FreeSip, with a lid that offers a straw for sipping and a wider opening for swigging. ChatGPT and Perplexity both pick it for most buyers. It scores 100 on three questions and 5 on the one about bottles that last.
| Category | Reusable water bottles |
|---|---|
| Named in | 221 of 290 answers |
| Named first | 164 times |
| Rank in category | 1 |
Sony is a Japanese company with businesses in consumer electronics, games, music and film, and its products include wireless earbuds. Its 1000X series includes truly wireless models such as the WF-1000XM5, announced in 2023. Masaru Ibuka and Akio Morita founded the company in Tokyo in 1946, and its headquarters is in Minato, Tokyo.
The WF-1000XM6 is the product the answers name, described as the overall pick for sound, noise cancellation and calls on iPhone and Android alike. Perplexity names the brand in 100% of its answers and Google AI Overviews in 44%, the widest gap between assistants on the page.
| Category | Wireless earbuds |
|---|---|
| Named in | 235 of 311 answers |
| Named first | 142 times |
| Rank in category | 1 |
Zoho Books is cloud-based accounting software for businesses that includes invoicing, expense management, payments, bank transaction tracking and multi-currency accounting. Zoho Corporation, an Indian technology company, launched it in 2011. The company began in 1996 as AdventNet, is based in Chennai, India, and is privately held.
Answers credit a free tier and inexpensive paid plans, and also point teams already on other Zoho apps to it. It is named in 100% of answers to the free-or-cheap question and in 26% of those on the easiest-to-use question.
| Category | Accounting software |
|---|---|
| Named in | 230 of 309 answers |
| Named first | 22 times |
| Rank in category | 3 |
Royal Canin is a pet food maker that sells dog and cat foods, including formulas for specific breeds and for different dog sizes. French veterinarian Jean Cathary founded the company in 1968, and it is headquartered in Aimargues, France. It has been part of Mars since 2002.
The answers single out formulas tailored to breed and size, along with scientific research, and note that it often costs more. On the vet question it is named in 100% of answers and on foods worth paying more for in 82%, against 5% on affordable food.
| Category | Dog food |
|---|---|
| Named in | 227 of 304 answers |
| Named first | 23 times |
| Rank in category | 3 |
Outlook is an email client made by Microsoft, with calendar, contacts and task tools built in. It is included in Microsoft 365, a subscription suite of productivity software and cloud services that includes Word, Excel and Teams. Microsoft first released Outlook in 1997 and renamed its suite from Office 365 to Microsoft 365 in 2020.
Microsoft-based workplaces are where answers place it, and Perplexity calls Microsoft 365 the best all-round choice for most businesses. Outlook is named in 100% of answers to the high-volume question, whether as the pick or as the inbox another tool works in. Perplexity names Outlook in 44% of its answers, the lowest of the four assistants.
| Category | Email management software |
|---|---|
| Named in | 209 of 286 answers |
| Named first | 10 times |
| Rank in category | 3 |
Granola is a notepad for meetings that transcribes the conversation in the background and writes up notes from what the user typed and what it heard. Chris Pedregal and Sam Stephenson started it in 2023, and the product is designed in London. It listens through the computer’s system audio and microphone instead of sending a bot into the call.
Notes taken without a visible bot joining the meeting are the draw. Answers also describe a workspace that builds on the user’s own notes. It is named in 96% of answers to the recommendation question and 32% to the sales calls question.
| Category | AI meeting notetakers |
|---|---|
| Named in | 222 of 293 answers |
| Named first | 33 times |
| Rank in category | 3 |
Hydro Flask is a water bottle brand that makes stainless-steel bottles with double-wall vacuum insulation, along with tumblers, coffee mugs and coolers. Travis Rosbach and Cindy Weber founded it in 2009, and it is based in Bend, Oregon. Helen of Troy Limited has owned the brand since March 2016.
Insulation is the calling card. The answers credit the Wide Mouth with dependable temperature control and the range as a whole with plenty of sizes, lid options and fairly easy cleaning. It scores 100 on the cold-drinks question and 0 on the cheap one, and it is the most-named brand on both Google AI Overviews and Claude.
| Category | Reusable water bottles |
|---|---|
| Named in | 215 of 290 answers |
| Named first | 31 times |
| Rank in category | 2 |
Adobe Acrobat Sign is a cloud-based e-signature service from Adobe that lets users send, sign, track and manage document signatures in a browser or on a mobile device. It began as EchoSign, which was first released in 2006, and Adobe acquired it in 2011. Users can send documents for signature directly from Adobe Acrobat.
Teams already working in PDFs, Adobe’s document tools and Microsoft 365 are the fit answers describe, along with enterprise signing features. It is named in 100% of answers to the security question and 17% to the free or cheap question. ChatGPT names it in 79% of its answers and Google AI Overviews in 56%.
| Category | E-signature software |
|---|---|
| Named in | 217 of 292 answers |
| Named first | 22 times |
| Rank in category | 3 |
ActiveCampaign sells email marketing and marketing automation software that includes customer relationship management tools. The platform also handles SMS and WhatsApp messaging, and it is aimed at small and mid-sized businesses. Jason VandeBoom founded the company in Chicago in 2003, and it is still headquartered there.
Sophisticated automation is the credit: answers cite complex sequences, lead scoring, segmentation and CRM workflows, and note a steeper learning curve. It is named in 97% of answers on the B2B question and 92% on the deliverability question, and in 99% of Claude's answers overall.
| Category | Email marketing platforms |
|---|---|
| Named in | 218 of 297 answers |
| Named first | 59 times |
| Rank in category | 1 |
Home Chef is a meal kit company that provides pre-portioned ingredients and recipe cards for home cooking and also sells meal solutions in Kroger stores. Patrick Vihtelic founded it in June 2013, and it is based in Chicago. Kroger acquired Home Chef in 2018, and it operates as a wholly owned subsidiary.
Flexibility is the quality the answers return to, from swapping ingredients in a recipe to oven-ready dishes for busy evenings. It leads the worth-the-money question at 95% and is the brand ChatGPT names most, at 84%. ChatGPT also cites the brand’s own website more than any other source.
| Category | Meal kits |
|---|---|
| Named in | 202 of 288 answers |
| Named first | 45 times |
| Rank in category | 3 |
Shared inbox platform for customer-facing teams.
Routing, rules, automation and analytics earn it credit, and answers describe it as suited to larger operations and customer-facing teams with high volume. Front is named first in 31% of answers, the most of any brand, and in 100% of answers to the shortlist question. Its score falls to 40% on the affordable shared inbox question.
| Category | Email management software |
|---|---|
| Named in | 208 of 286 answers |
| Named first | 89 times |
| Rank in category | 4 |
YETI is an American brand of outdoor recreation products that makes ice chests, soft coolers, dry bags and vacuum-insulated stainless-steel drinkware. Roy and Ryan Seiders founded it in 2006. The company is headquartered in Austin, Texas, and sells its drinkware under the Rambler line.
Answers reach for the Rambler when toughness is the brief, describing a steel bottle suited to outdoor and work use that weighs more than its rivals. The plastic Yonder is credited with a lower cost and simple cleaning. YETI leads the longest-lasting question at 91 and is ChatGPT's most-named brand at 84.
| Category | Reusable water bottles |
|---|---|
| Named in | 207 of 290 answers |
| Named first | 34 times |
| Rank in category | 3 |
Invoicing and accounting software built for freelancers and service businesses.
Aimed at consultants, freelancers and service firms, it is credited in answers with client invoicing, reminders, time tracking and billing by project. It is named in 94% of answers to the freelancer question but in 6% of those on the growing-company question.
| Category | Accounting software |
|---|---|
| Named in | 218 of 309 answers |
| Named first | 34 times |
| Rank in category | 4 |
Sprout Social is a social media management platform that organizations use for social media marketing, customer service and analytics. Justyn Howard, Aaron Rankin, Gil Lara and Peter Soung founded it in 2010, and the company is headquartered in Chicago. It went public on the Nasdaq in 2019.
Deep analytics, reporting, social listening and a shared customer-care inbox for larger marketing teams are the credits, and answers note it costs more than lighter tools. It is named in 96% of agency answers and 91% of worth-paying-more answers, but in 2% of free-or-cheap answers. ChatGPT and Perplexity each name it in 79% of answers.
| Category | Social media management tools |
|---|---|
| Named in | 212 of 299 answers |
| Named first | 60 times |
| Rank in category | 2 |
Transcription and AI meeting-notes service.
Live transcription and real-time collaboration are the strengths answers name. They call it an easy fit for solo users and students. It reaches 95% on the worth-paying question, and Claude names it in 94% of its answers against 49% for Perplexity.
| Category | AI meeting notetakers |
|---|---|
| Named in | 208 of 293 answers |
| Named first | 21 times |
| Rank in category | 4 |
Brooks is an American company that designs and sells running shoes, clothing and accessories. John Brooks Goldenberg founded it in Philadelphia in 1914, and it made shoes for a broad range of sports until it narrowed its focus to running in 2001. Brooks is headquartered in Seattle, Washington, and has been part of Berkshire Hathaway since 2006.
Dependable is a word the answers use more than once. They describe the Ghost as a traditional daily trainer and the Adrenaline GTS as the stability pick. Brooks scores 100% on flat feet and on brands to buy, and 28% on shoes worth paying more for.
| Category | Running shoes |
|---|---|
| Named in | 215 of 305 answers |
| Named first | 86 times |
| Rank in category | 2 |
Optimum Nutrition is a sports nutrition brand that sells protein powders, creatine, pre-workout supplements, amino acids and weight gainers. Brothers Tony and Mike Costello founded it in 1986, and Glanbia bought the brand in 2008. Its products include Gold Standard 100% Whey, and its headquarters is in Downers Grove, Illinois.
Answers treat its Gold Standard whey as the all-purpose choice, citing easy mixing and wide availability, and some repeat a Forbes verdict in its favor. It is named in 98% of answers to both the brand and budget questions and in 0% on plant-based.
| Category | Protein powder |
|---|---|
| Named in | 205 of 298 answers |
| Named first | 124 times |
| Rank in category | 1 |
Brevo is a cloud-based software company that sells email marketing, SMS marketing, marketing automation and customer relationship management tools to small and medium-sized businesses and mid-market companies. Armand Thiberge founded it in Paris in 2012 under the name Sendinblue. The company changed its name to Brevo in 2023.
Value and multichannel reach are what answers credit: email, automation and CRM alongside SMS, WhatsApp and chat, with sending-volume pricing that suits large lists. It reaches 100% on the best platform question and 97% on the affordable one, but 34% on deliverability and 14% for online stores.
| Category | Email marketing platforms |
|---|---|
| Named in | 207 of 297 answers |
| Named first | 27 times |
| Rank in category | 2 |
monday.com is an Israeli software company that develops work management software, including tools to build custom apps without writing code. Roy Mann and Eran Zinman founded it in 2012 as DaPulse and renamed it monday.com in 2017. The company is based in Tel Aviv, Israel.
Visual, customizable workflows are what the answers credit, with boards, dashboards and automations that suit operations and marketing teams. On the best software question and the tools to consider question, monday.com is named in 100% of answers, but only 10% on the best free tool question. Claude names it most, in 78% of its answers.
| Category | Project management software |
|---|---|
| Named in | 204 of 297 answers |
| Named first | 38 times |
| Rank in category | 3 |
Kanban-style project boards, owned by Atlassian.
With a minimal learning curve and simple, visual Kanban boards, answers present it as the easy starting point for small teams and basic workflows. Trello is named in 100% of answers on both the small teams question and the easiest-to-learn question, but 5% on the software teams question. Claude names it most, in 82% of its answers.
| Category | Project management software |
|---|---|
| Named in | 204 of 297 answers |
| Named first | 47 times |
| Rank in category | 4 |
Atlassian’s issue and project tracker, widely used by software teams.
Backlogs, sprints, issue tracking and deep developer-tool integrations are what answers credit, aimed at software development and agile teams. Jira is named in 100% of answers on the software teams question and 94% on the tools to consider question, but 24% on the easiest-to-learn question. Claude names it most, in 79% of its answers.
| Category | Project management software |
|---|---|
| Named in | 206 of 297 answers |
| Named first | 22 times |
| Rank in category | 5 |
Help Scout makes help desk and knowledge base software that companies use to manage customer support. Nick Francis, Jared McDaniel and Denny Swindle founded it in 2011 and launched it during the Techstars Boston accelerator program. The team works fully remotely, from cities around the world.
Small teams that work mostly in email are the audience, and the answers credit a shared inbox, a knowledge base and light administration. It is named in 94% of answers to the easiest-to-set-up question and 81% of those about small business, and Claude names it in 84% of its answers.
| Category | Customer support software |
|---|---|
| Named in | 205 of 292 answers |
| Named first | 46 times |
| Rank in category | 3 |
| Also named for | email management software (67%) |
Technivorm Moccamaster is a Dutch company that makes drip coffee brewers and coffee grinders under the Moccamaster name. Gerard Clement Smit founded Technivorm in 1964, and its factory has been in Amerongen, the Netherlands, since the start. The company says it has handmade all of its machines since the beginning.
Answers credit the Moccamaster KBGV Select with fast, simple drip brewing and a long service life, and describe it as a premium machine with few features. It is named in 100% of answers on four questions, including most reliable.
| Category | Coffee makers |
|---|---|
| Named in | 207 of 306 answers |
| Named first | 155 times |
| Rank in category | 1 |
Dropbox’s e-signature product, formerly HelloSign.
Straightforward signing with templates, reminders, audit trails and an API is the draw, and answers place it with individual users and small teams. It is named in 94% of answers to the small business question and 5% to the security question. ChatGPT names it in 82% of its answers.
| Category | E-signature software |
|---|---|
| Named in | 201 of 292 answers |
| Named first | 14 times |
| Rank in category | 4 |
EltaMD is a skin care brand that makes sunscreens and other products it describes as professional skin care. Colgate-Palmolive acquired EltaMD in 2018, along with the professional skin care brand PCA Skin.
Answers keep returning to one product, UV Clear. They describe it as a face sunscreen for skin that is sensitive or prone to acne, and one that sits well under makeup. It is the first brand named in 41% of answers and reaches 92% on Claude, against 30% on ChatGPT.
| Category | Sunscreen |
|---|---|
| Named in | 197 of 303 answers |
| Named first | 123 times |
| Rank in category | 1 |
Klaviyo sells a customer relationship management platform for business-to-consumer brands. Companies use it for email marketing, SMS marketing and other messaging, and most of its customers are e-commerce sellers. Andrew Bialecki and Ed Hallen founded Klaviyo in 2012, and it is based in Boston.
Ecommerce is the label every assistant gives it, with answers citing customer data, behavioral triggers, revenue reporting and store integrations. It is named in 100% of answers on the online store question and 92% on the worth-paying-more question, and it is named first in 27% of all answers.
| Category | Email marketing platforms |
|---|---|
| Named in | 198 of 297 answers |
| Named first | 79 times |
| Rank in category | 3 |
Greenhouse sells recruiting software as a service to companies, on annual licenses. Daniel Chait and Jon Stross founded it in 2012, and the company is headquartered in New York City. Its software lets companies set a uniform interview procedure so candidates are judged on the same rubric.
Structured hiring is the credit answers give most often, along with interview planning, scorecards, integrations and collaboration with hiring managers for mid-size and larger companies. ChatGPT names it in 88% of its answers against 36% for Google AI Overviews.
| Category | Applicant tracking systems |
|---|---|
| Named in | 196 of 285 answers |
| Named first | 91 times |
| Rank in category | 2 |
Nike is an American company that makes athletic shoes, apparel and sporting goods, including running shoes such as the Vaporfly, which came out in 2017. Bill Bowerman and Phil Knight founded it in 1964 as Blue Ribbon Sports, a distributor for the Japanese shoemaker Onitsuka Tiger. It became Nike in 1971 and is headquartered near Beaverton, Oregon.
Mentions spread across the range: the Pegasus as a value pick, the Vomero for maximum cushioning and the Alphafly for race day. Perplexity names Nike in 92% of its answers, more than any other brand, while ChatGPT names it in 52%. Its scores run from 95% on the best running shoes to 25% on flat feet.
| Category | Running shoes |
|---|---|
| Named in | 201 of 305 answers |
| Named first | 43 times |
| Rank in category | 3 |
| Also named for | leggings (26%) |
La Roche-Posay is a skin care brand that makes products for sensitive skin, formulated with thermal water from the spa town of La Roche-Posay in France. Its ranges include Anthélios sun protection. It is part of L’Oréal’s Dermatological Beauty division, and L’Oréal has owned the brand since 1989.
Its Anthelios line carries the mentions, with answers pointing to Melt-in Milk for the body and to lightweight face fluids for daily wear. No other brand reaches 100% on any question, as it does on brands to buy, and it holds 70% on the drugstore question, where EltaMD has 28%.
| Category | Sunscreen |
|---|---|
| Named in | 198 of 303 answers |
| Named first | 65 times |
| Rank in category | 2 |
Help desk and shared inbox that works inside Gmail.
Teams that already live in Gmail are its audience in the answers, which credit it for shared inboxes, assignment and automation inside the Gmail screen. Hiver is named in 96% of answers to the easiest-to-learn question and 91% to the teams question. Claude names Hiver in 91% of its answers, Google AI Overviews in 50%.
| Category | Email management software |
|---|---|
| Named in | 189 of 286 answers |
| Named first | 27 times |
| Rank in category | 6 |
AirPods are wireless Bluetooth earbuds designed by Apple. Apple announced them on September 7, 2016, and released the first generation that December. They are Apple’s entry-level wireless headphones, sold alongside AirPods Pro and AirPods Max, and Apple is headquartered in Cupertino, California.
Answers present the AirPods Pro 3 as the default for iPhone owners, citing how closely they work with Apple devices, their noise cancellation and their battery life. The brand appears in 100% of answers to the two general questions and tops the shortlist question at 89%, then falls to 5% on cheap earbuds.
| Category | Wireless earbuds |
|---|---|
| Named in | 201 of 311 answers |
| Named first | 38 times |
| Rank in category | 2 |
Hootsuite is a social media management platform that organizations use to manage accounts on networks such as Facebook, Instagram, LinkedIn and TikTok. Ryan Holmes created it in 2008 for his digital services agency, and the company is based in Vancouver, Canada. It began as a Twitter dashboard called BrightKit and was renamed Hootsuite in 2009.
Broad publishing, analytics and monitoring for bigger teams that handle many accounts across networks are the credits, and one answer calls it the established all-purpose choice. It is named in 100% of compare-three answers and 96% of best-tool answers, against 6% of free-or-cheap answers. ChatGPT names it most, in 80% of its answers.
| Category | Social media management tools |
|---|---|
| Named in | 192 of 299 answers |
| Named first | 12 times |
| Rank in category | 3 |
Arc’teryx is a Canadian company that makes technical apparel and equipment for mountaineering and alpine sports, and is known for its waterproof Gore-Tex shell jackets. Dave Lane co-founded it in North Vancouver in 1989 as Rock Solid, and it took the name Arc’teryx in 1991. Amer Sports has owned it since 2005.
Premium is the label the answers attach here. They describe the Beta SL and Beta AR as technical shells for severe mountain weather, and one calls that more than most people need. It scores 90% on jackets worth the higher price and 2% on both the affordable and city commuting questions.
| Category | Rain jackets |
|---|---|
| Named in | 189 of 295 answers |
| Named first | 15 times |
| Rank in category | 3 |
BILL Spend & Expense is the corporate card and expense management product of BILL, a financial operations software company formerly known as Bill.com. It combines expense management software with corporate cards for small and midsize businesses. BILL acquired Divvy in 2021 and later renamed it BILL Spend & Expense.
Budget controls, company cards and accounting integrations are the credit, along with a cost-conscious pitch for small and mid-sized businesses. BILL Spend & Expense is named in 85% of answers to the worth-paying-for question and 23% to the shortlist question. Perplexity names BILL Spend & Expense in 82% of its answers, Google AI Overviews in 24%.
| Category | Spend management software |
|---|---|
| Named in | 192 of 285 answers |
| Named first | 5 times |
| Rank in category | 3 |
Email marketing platform owned by Intuit, long popular with small businesses.
General-purpose is how answers frame it: a simple campaign builder, automations and integrations, plus a gentle learning curve. Some add that its free tier and costs at scale make it a less obvious pick for new small businesses. It reaches 89% on the compare-three question, and ChatGPT names it in 86% of its answers against 26% for Google AI Overviews.
| Category | Email marketing platforms |
|---|---|
| Named in | 194 of 297 answers |
| Named first | 45 times |
| Rank in category | 4 |
Accounting and invoicing software for very small businesses, with a free starting plan.
Cost-free invoicing and basic bookkeeping for solo owners and microbusinesses are what answers credit. It is named in 100% of answers to the free-or-cheap and easiest-to-use questions, and first in 17% of all answers, a share only QuickBooks exceeds.
| Category | Accounting software |
|---|---|
| Named in | 193 of 309 answers |
| Named first | 54 times |
| Rank in category | 5 |
Saatva is an American company that sells mattresses, bedding, bed frames and bedroom furniture. Ron Rudzin and Ricky Joshi launched it in 2010 as an online mattress seller, and it is based in the Queens borough of New York City. Saatva does not ship its mattresses compressed in a box and instead provides delivery, setup and mattress removal.
The answers cast the Saatva Classic as the premium innerspring, with a traditional sprung feel, a lumbar support pad and strong edges. That framing fits two of the questions it leads: mattresses worth paying more for, at 68, and back pain, at 60. On the budget question it scores 0.
| Category | Mattresses |
|---|---|
| Named in | 191 of 306 answers |
| Named first | 59 times |
| Rank in category | 1 |
Rippling is a software company that runs a cloud-based platform for businesses to manage their HR, finances and IT. Parker Conrad and Prasanna Sankar co-founded it in San Francisco in 2016, and it launched in 2017. The company is privately owned and based in San Francisco.
A single platform linking payroll, HR, IT and finance, with automation across them, is how answers describe it, and they point to it for fast-growing companies. It is named in 100% of startup answers and 96% of answers on paying more, yet in 0% of affordable-software answers.
| Category | Payroll and HR software |
|---|---|
| Named in | 187 of 296 answers |
| Named first | 31 times |
| Rank in category | 2 |
Away is an American luggage and travel accessories brand that sells suitcases directly to consumers, mostly online. Jen Rubio and Steph Korey founded it in 2015, and its first product, a carry-on suitcase, began shipping in February 2016. Away is based in New York City.
Answers treat it as the hardshell pick, pointing to The Bigger Carry-On, with room for a week of clothes and compression built in. It leads the open question of the best carry-on suitcase at 98%, then drops to 18% on both the budget and the lightweight questions.
| Category | Carry-on luggage |
|---|---|
| Named in | 190 of 298 answers |
| Named first | 50 times |
| Rank in category | 2 |
BigCommerce is an e-commerce platform that provides online store creation, hosting, search engine optimization, marketing and security for retailers from small businesses to enterprises. Eddie Machaalani and Mitchell Harper founded it in Sydney, Australia, in 2009, and it is headquartered in Austin. BigCommerce is part of Commerce.com, the parent brand the company launched in 2025.
Large or complex catalogs are where the answers send it, along with B2B and international needs and built-in commerce features that reduce reliance on add-ons. It is named in 100% of answers to the worth-paying-more question and 95% of those about fast-growing brands, but in 0% of those about beginners.
| Category | E-commerce platforms |
|---|---|
| Named in | 183 of 289 answers |
| Named first | 2 times |
| Rank in category | 3 |
Breville is an Australian maker of home appliances, including espresso machines. Bill O’Brien and Harry Norville founded the company in Sydney in 1932 and combined their surnames to form its name. It first made radios and turned to kitchen appliances in the 1960s.
Two families of machines appear under this name. Answers pick the Barista Express and Barista Touch Impress for espresso and lattes, and the Luxe Brewer and Precision Brewer for drip with extra settings. It scores 100% on beginner espresso and on brands to buy, and ranges from 50% on ChatGPT to 70% on Claude.
| Category | Coffee makers |
|---|---|
| Named in | 185 of 306 answers |
| Named first | 42 times |
| Rank in category | 2 |
Ashby is recruiting software for talent teams at companies from startups to enterprises, combining an applicant tracking system with CRM and sourcing, scheduling and analytics. Co-founders Benjamin Encz and Abhik Pramanik started working on it in late 2018. Ashby is a remote-first company.
Analytics and reporting lead the praise, along with automation, scheduling and an all-in-one design that combines applicant tracking and candidate relationship tools for growing companies. It is named in 96% of answers on startups and in 0% on the affordable question.
| Category | Applicant tracking systems |
|---|---|
| Named in | 180 of 285 answers |
| Named first | 48 times |
| Rank in category | 3 |
Helix is a company that sells mattresses and other bedding accessories, mainly through its website. It asks buyers about their height and weight, how they sleep and how firm they like a mattress, then matches them to a model. Jerry Lin, Kristian von Rickenbach and Adam Tishman founded it in 2015, and it is part of 3Z Brands.
A single model fronts the brand in the answers: the Midnight Luxe, a hybrid of coils and foam that Google AI Overviews, Perplexity and Claude each describe as the best overall pick. That is one visible reason Helix is the first brand named in 42% of answers. It is the most-named brand on Google AI Overviews, at 70%.
| Category | Mattresses |
|---|---|
| Named in | 181 of 306 answers |
| Named first | 127 times |
| Rank in category | 2 |
All-Clad is an American cookware maker that sells bonded cookware, ovenware, kitchen tools and kitchen accessories. Metallurgist John Ulam began making bonded metals in 1967, and All-Clad Metalcrafters was established in 1971 to sell cookware. The company is headquartered in Canonsburg, Pennsylvania, and Groupe SEB has owned it since 2004.
Stainless steel is where the answers place it: the D3 line is described as responsive and durable and cited as a top set in Food Network and America’s Test Kitchen testing. It scores 100% on two questions, and its own website is cited in 12% of answers, the most of any brand on the page.
| Category | Cookware |
|---|---|
| Named in | 178 of 299 answers |
| Named first | 135 times |
| Rank in category | 1 |
Tramontina is a family-run Brazilian metallurgical company that makes cutlery, cookware, porcelain, home appliances and tools. Valentin Tramontina founded it in 1911 from a small blacksmith shop, and its cutlery business began with pocket knives in 1925. The company is headquartered in Carlos Barbosa, Rio Grande do Sul, Brazil.
Its mentions turn on value: answers describe the Tri-Ply Clad set as fully clad stainless that heats evenly and costs far less than premium rivals. It scores 100% on the affordable question and 88% on nonstick pans. Three of the four assistants name it more than any other brand.
| Category | Cookware |
|---|---|
| Named in | 175 of 299 answers |
| Named first | 80 times |
| Rank in category | 2 |
Web hosting company with a low-cost website builder.
Quick, AI-assisted setup on low-cost plans is the credit, though one answer calls it less flexible than Wix. It is named in 100% of cheap-builder answers and 72% of easiest-builder answers, but in 0% of marketing-team answers. Google AI Overviews names it in 70% of its answers and ChatGPT in 44%.
| Category | Website builders |
|---|---|
| Named in | 173 of 300 answers |
| Named first | 29 times |
| Rank in category | 4 |
Customer messaging and support platform, with an AI agent called Fin.
Chat, in-app messaging and the Fin AI agent anchor the answers about it, which place it with product-led software companies. It is named in 97% of answers to the SaaS question and 83% of those about the best support software, and Perplexity and Claude name it in 68% and 70% of their answers.
| Category | Customer support software |
|---|---|
| Named in | 177 of 292 answers |
| Named first | 31 times |
| Rank in category | 4 |
Samsonite is a luggage manufacturer and retailer whose products range from large suitcases to bags and briefcases. Jesse Shwayder founded it in Denver, Colorado, in 1910 as the Shwayder Trunk Manufacturing Company, and it began using the Samsonite trademark in 1941. Its headquarters are in Luxembourg and the United States.
Value and wide availability are the recurring credits, with the Freeform named as a lower-cost spinner that still covers the essentials. Perplexity names the brand in 88% of answers, more than any other brand there, and its own site is cited in 0% of answers.
| Category | Carry-on luggage |
|---|---|
| Named in | 179 of 298 answers |
| Named first | 23 times |
| Rank in category | 3 |
Canadian payment processor known for interchange-plus pricing.
Transparent pricing that gets cheaper with volume is what the answers credit, and they often name it the low-fee choice for businesses that process more. Helcim is named in 100% of answers on the lowest-fee question. Perplexity names it in 75% of its answers and ChatGPT in 34%.
| Category | Payment processing |
|---|---|
| Named in | 172 of 299 answers |
| Named first | 28 times |
| Rank in category | 4 |
American running shoe brand.
A balance of comfort and responsiveness is the quality answers cite, with the Ride described as a versatile trainer and the Hurricane as a stable shoe for newer runners. Saucony scores 96% on brands to buy and 88% on flat feet. It is the first brand named in 0% of answers.
| Category | Running shoes |
|---|---|
| Named in | 176 of 305 answers |
| Named first | 1 time |
| Rank in category | 4 |
Dreame is a Chinese company that makes robot vacuums and mops, cordless stick vacuums, wet and dry vacuums and hair dryers. Yu Hao is its founder, and its headquarters is in Suzhou, China. The company says its technical work began in 2015 with high-speed digital motors.
High-end automation is the theme here. Answers report that Tom’s Guide and Vacuum Wars both rank the X60 Max Ultra Complete first, and they call the brand the main alternative to the leader. It scores 90% on brands to buy and 12% on the budget question.
| Category | Robot vacuums |
|---|---|
| Named in | 177 of 310 answers |
| Named first | 26 times |
| Rank in category | 2 |
ADP is a provider of cloud-based human resources, payroll processing and professional employer organization services for organizations of all sizes. Henry Taub founded it in 1949 in Paterson, New Jersey, with his brother Joe, as Automatic Payrolls, a manual payroll processing company. ADP is headquartered in Roseland, New Jersey, and publishes the National Employment Report, which uses anonymized payroll data.
Bigger and fast-scaling employers are the fit in answers, which describe ADP RUN for smaller payrolls and Workforce Now for midsize and growing firms. It is named in 94% of answers on worth paying more for and on shortlisting three providers, and in 8% of affordable-software answers.
| Category | Payroll and HR software |
|---|---|
| Named in | 170 of 296 answers |
| Named first | 1 time |
| Rank in category | 3 |
Password manager from the company behind NordVPN.
Tight Google Workspace integration, streamlined admin controls and a simple interface are what answers credit, and some call it a budget-friendly choice. Claude names it in 96% of its answers and Perplexity in 65%, while ChatGPT names it in 0%.
| Category | Business password managers |
|---|---|
| Named in | 161 of 295 answers |
| Named first | 4 times |
| Rank in category | 4 |
Maker of durable plastic bottles.
A light plastic bottle with little that can break is how the answers describe the Wide Mouth, which they recommend for hikes, travel and tight budgets. Nalgene scores 100 on the cheap question and 0 on the insulated one. No brand on the page is steadier across assistants, from 50 on Perplexity to 59 on ChatGPT.
| Category | Reusable water bottles |
|---|---|
| Named in | 159 of 290 answers |
| Named first | 32 times |
| Rank in category | 4 |
Organic-focused meal kit brand owned by HelloFresh.
Organic ingredients and plans built around specific diets are what the answers credit, gluten-free among them. It shares first place on the healthy-eating question at 82% and is third on the two most general questions. On the cheapest-kit question it scores 0%.
| Category | Meal kits |
|---|---|
| Named in | 160 of 288 answers |
| Named first | 13 times |
| Rank in category | 4 |
A simple, low-cost email marketing tool.
Budget-minded small businesses are the audience, with answers citing a simple drag-and-drop builder, a free plan for small lists, automations, forms and landing pages. Some say its automation and analytics offer less depth than competing tools. It reaches 97% on the affordable question and on the tools-to-consider question, but 2% for online stores.
| Category | Email marketing platforms |
|---|---|
| Named in | 158 of 297 answers |
| Named first | 46 times |
| Rank in category | 5 |
Visual website builder for designers and marketing teams.
Design control, clean exportable code and custom layouts for designers, agencies and developers are what answers credit, and they note it takes longer to learn. It is the most-named builder for marketing teams, at 92%, yet appears in 0% of cheap-builder, small-business and easiest-builder answers.
| Category | Website builders |
|---|---|
| Named in | 161 of 300 answers |
| Named first | 23 times |
| Rank in category | 5 |
Nothing by that name on this list.
Check where your brand stands| Rank | Name | Category | Share of AI answers in its category | ChatGPT | Perplexity | Claude | Google AI Overviews |
|---|---|---|---|---|---|---|---|
| 1 | HubSpot | CRM software | 99% | 100% | 98% | 100% | 100% |
| 2 | Stripe | Payment processing | 99% | 100% | 100% | 98% | 98% |
| 3 | Shopify | E-commerce platforms | 98% | 100% | 100% | 100% | 94% |
| 4 | Ramp | Spend management software | 98% | 100% | 99% | 99% | 96% |
| 5 | 1Password | Business password managers | 98% | 98% | 100% | 99% | 96% |
| 6 | Gmail (Google Workspace) | Email management software | 96% | 98% | 100% | 100% | 87% |
| 7 | Philips Sonicare | Electric toothbrushes | 96% | 99% | 100% | 99% | 86% |
| 8 | QuickBooks (Intuit) | Accounting software | 94% | 100% | 100% | 94% | 84% |
| 9 | Roborock | Robot vacuums | 93% | 100% | 100% | 94% | 80% |
| 10 | Wix | Website builders | 93% | 88% | 94% | 100% | 92% |
| 11 | Docusign | E-signature software | 93% | 99% | 100% | 96% | 77% |
| 12 | Patagonia | Rain jackets | 92% | 99% | 100% | 100% | 71% |
| 13 | Oral-B | Electric toothbrushes | 92% | 99% | 96% | 96% | 77% |
| 14 | Fireflies.ai | AI meeting notetakers | 92% | 100% | 84% | 99% | 85% |
| 15 | Bitwarden | Business password managers | 92% | 100% | 81% | 100% | 85% |
| 16 | Purina | Dog food | 91% | 85% | 98% | 95% | 88% |
| 17 | Lululemon | Leggings | 90% | 99% | 88% | 99% | 77% |
| 18 | Asana | Project management software | 88% | 90% | 86% | 95% | 82% |
| 19 | Fathom | AI meeting notetakers | 88% | 95% | 88% | 100% | 68% |
| 20 | ASICS | Running shoes | 87% | 99% | 90% | 100% | 58% |
| 21 | Buffer | Social media management tools | 86% | 90% | 88% | 98% | 69% |
| 22 | HelloFresh | Meal kits | 85% | 80% | 88% | 92% | 81% |
| 23 | Freshdesk (Freshworks) | Customer support software | 85% | 78% | 88% | 99% | 77% |
| 24 | WooCommerce (WordPress) | E-commerce platforms | 84% | 85% | 88% | 81% | 84% |
| 25 | Squarespace | Website builders | 83% | 89% | 85% | 84% | 75% |
| 26 | Salesforce | CRM software | 83% | 88% | 86% | 89% | 70% |
| 27 | Brex | Spend management software | 83% | 100% | 76% | 98% | 58% |
| 28 | Gusto | Payroll and HR software | 83% | 88% | 76% | 89% | 79% |
| 29 | PandaDoc | E-signature software | 82% | 71% | 86% | 90% | 81% |
| 30 | Xero | Accounting software | 82% | 78% | 90% | 96% | 64% |
| 31 | EveryPlate | Meal kits | 81% | 75% | 85% | 100% | 62% |
| 32 | ClickUp | Project management software | 81% | 88% | 76% | 90% | 68% |
| 33 | Travelpro | Carry-on luggage | 80% | 100% | 75% | 85% | 60% |
| 34 | REI Co-op | Rain jackets | 80% | 82% | 78% | 82% | 76% |
| 35 | Keeper | Business password managers | 80% | 78% | 71% | 99% | 71% |
| 36 | Zoho CRM | CRM software | 80% | 62% | 99% | 84% | 73% |
| 37 | Square | Payment processing | 79% | 81% | 88% | 78% | 71% |
| 38 | Pipedrive | CRM software | 79% | 76% | 88% | 94% | 59% |
| 39 | PayPal | Payment processing | 78% | 88% | 82% | 88% | 56% |
| 40 | Hill's | Dog food | 77% | 78% | 86% | 91% | 55% |
| 41 | Zendesk | Customer support software | 77% | 89% | 69% | 89% | 62% |
| 42 | Workable | Applicant tracking systems | 77% | 81% | 79% | 79% | 69% |
| 43 | Missive | Email management software | 76% | 89% | 86% | 80% | 50% |
| 44 | Owala | Reusable water bottles | 75% | 82% | 78% | 74% | 68% |
| 45 | Sony | Wireless earbuds | 75% | 69% | 100% | 86% | 44% |
| 46 | Zoho Books | Accounting software | 75% | 70% | 66% | 81% | 81% |
| 47 | Royal Canin | Dog food | 74% | 71% | 85% | 78% | 62% |
| 48 | Outlook (Microsoft 365) | Email management software | 74% | 89% | 44% | 82% | 80% |
| 49 | Granola | AI meeting notetakers | 74% | 80% | 84% | 79% | 53% |
| 50 | Hydro Flask | Reusable water bottles | 74% | 81% | 62% | 81% | 70% |
| 51 | Adobe Acrobat Sign | E-signature software | 73% | 79% | 75% | 81% | 56% |
| 52 | ActiveCampaign | Email marketing platforms | 72% | 68% | 71% | 99% | 49% |
| 53 | Home Chef | Meal kits | 71% | 84% | 52% | 70% | 77% |
| 54 | Front | Email management software | 70% | 86% | 59% | 86% | 50% |
| 55 | YETI | Reusable water bottles | 70% | 84% | 62% | 76% | 58% |
| 56 | FreshBooks | Accounting software | 70% | 61% | 79% | 88% | 52% |
| 57 | Sprout Social | Social media management tools | 70% | 79% | 79% | 69% | 53% |
| 58 | Otter.ai | AI meeting notetakers | 69% | 84% | 49% | 94% | 51% |
| 59 | Brooks | Running shoes | 69% | 70% | 86% | 81% | 38% |
| 60 | Optimum Nutrition | Protein powder | 69% | 57% | 72% | 75% | 71% |
| 61 | Brevo | Email marketing platforms | 69% | 76% | 64% | 78% | 58% |
| 62 | monday.com | Project management software | 68% | 56% | 76% | 78% | 63% |
| 63 | Trello | Project management software | 68% | 55% | 74% | 82% | 61% |
| 64 | Jira | Project management software | 68% | 65% | 76% | 79% | 53% |
| 65 | Help Scout | Customer support software | 68% | 78% | 69% | 84% | 40% |
| 66 | Technivorm Moccamaster | Coffee makers | 67% | 75% | 59% | 75% | 61% |
| 67 | Dropbox Sign | E-signature software | 66% | 82% | 72% | 70% | 40% |
| 68 | EltaMD | Sunscreen | 65% | 30% | 68% | 92% | 71% |
| 69 | Klaviyo | Email marketing platforms | 65% | 75% | 57% | 81% | 47% |
| 70 | Greenhouse | Applicant tracking systems | 65% | 88% | 61% | 76% | 36% |
| 71 | Nike | Running shoes | 65% | 52% | 92% | 76% | 37% |
| 72 | La Roche-Posay | Sunscreen | 64% | 54% | 74% | 81% | 49% |
| 73 | Hiver | Email management software | 64% | 56% | 60% | 91% | 50% |
| 74 | Apple (AirPods) | Wireless earbuds | 64% | 68% | 71% | 82% | 34% |
| 75 | Hootsuite | Social media management tools | 63% | 80% | 56% | 65% | 53% |
| 76 | Arc'teryx | Rain jackets | 63% | 60% | 64% | 75% | 55% |
| 77 | BILL Spend & Expense | Spend management software | 63% | 66% | 82% | 78% | 24% |
| 78 | Mailchimp | Email marketing platforms | 63% | 86% | 71% | 66% | 26% |
| 79 | Wave | Accounting software | 62% | 56% | 54% | 86% | 52% |
| 80 | Saatva | Mattresses | 62% | 66% | 40% | 88% | 55% |
| 81 | Rippling | Payroll and HR software | 62% | 69% | 60% | 74% | 45% |
| 82 | Away | Carry-on luggage | 62% | 68% | 62% | 82% | 34% |
| 83 | BigCommerce | E-commerce platforms | 61% | 59% | 62% | 84% | 39% |
| 84 | Breville | Coffee makers | 60% | 50% | 66% | 70% | 55% |
| 85 | Ashby | Applicant tracking systems | 60% | 76% | 62% | 68% | 33% |
| 86 | Helix | Mattresses | 60% | 52% | 30% | 86% | 70% |
| 87 | All-Clad | Cookware | 59% | 61% | 45% | 78% | 53% |
| 88 | Tramontina | Cookware | 59% | 62% | 55% | 55% | 63% |
| 89 | Hostinger | Website builders | 58% | 44% | 48% | 72% | 70% |
| 90 | Intercom | Customer support software | 58% | 64% | 68% | 70% | 31% |
| 91 | Samsonite | Carry-on luggage | 58% | 39% | 88% | 78% | 28% |
| 92 | Helcim | Payment processing | 57% | 34% | 75% | 72% | 46% |
| 93 | Saucony | Running shoes | 57% | 64% | 45% | 84% | 34% |
| 94 | Dreame | Robot vacuums | 56% | 82% | 32% | 89% | 20% |
| 95 | ADP | Payroll and HR software | 55% | 64% | 62% | 65% | 30% |
| 96 | NordPass | Business password managers | 55% | 0% | 65% | 96% | 58% |
| 97 | Nalgene | Reusable water bottles | 55% | 59% | 50% | 57% | 52% |
| 98 | Green Chef | Meal kits | 54% | 57% | 50% | 68% | 42% |
| 99 | MailerLite | Email marketing platforms | 53% | 45% | 46% | 69% | 53% |
| 100 | Webflow | Website builders | 53% | 62% | 48% | 59% | 43% |
Gist asks a fixed set of eight buying questions in each category. None of them names a brand. Each question is put to ChatGPT, Perplexity, Claude and Google AI Overviews ten times, with web search on.
A brand’s score is the share of answers that name it, averaged across the assistants so that each one counts equally. Stores and review sites named in passing are not ranked. A brand named in more than one category is listed once, in the category where it scores highest, so a score compares a brand with others in its own category.
Measured October 5 to October 6, 2026.
See which brands appear in AI recommendations for your category, and where your brand stands among them.
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