The Gist 100ConsumerOctober 2026
The assistants agree on first place and split on second
Roborock is named in 93% of AI answers about robot vacuums, and no brand beats it on any of the eight questions. The runner-up depends on the assistant: Dreame scores 89% on Claude and 20% on Google AI Overviews.
By Gist GEO team · October 2026
Share of AI answers about robot vacuums that name each brand
Gist counted 310 answers from ChatGPT, Perplexity, Claude and Google AI Overviews to eight buying questions about robot vacuums, and one brand is rarely missing. Roborock is named in 93% of answers and is the first brand named in 63%. ChatGPT and Perplexity name it in 100% of their answers. Its lowest score on any question is 78%, and it is top or joint top on all eight.
The field is small. The answers name 15 brands at least once and 3.8 in a typical answer, from 2.5 on Google AI Overviews to 5.3 on Claude, and nine make this page. Behind the leader there is a drop of 37 points to Dreame at 56%. Next come iRobot, the Roomba maker, at 49% and Eufy at 45%. The other five brands on the page score between 16% and 28%.
The surprise is how little the assistants agree below first place. ChatGPT and Claude put Dreame second, at 82% and 89%. Google AI Overviews and Perplexity put iRobot second, at 50% and 49%, and name Dreame in 20% and 32% of their answers. Eufy runs from 20% on Google AI Overviews to 80% on Claude. The overall order behind the leader is an average of four different lists, and none of the four assistants produces it on its own.
Roborock is named in 97% of answers on the best budget robot vacuum and in 78% on which robot vacuums are worth the higher price. The names directly beneath it change. Tapo is second on budget at 72%, where Dreame scores 12%. On the higher-price question Dreame is second at 50% and Ecovacs third at 40%, while Tapo scores 12%. One ChatGPT answer credits the leader with options at every price level, and the scores match that description. For a rival, a price tier offers a route to second place. First place in both tiers is taken.
The citations offer one visible reason for the split behind first place. Claude cites Tom’s Guide in 99% of its answers and Vacuum Wars in 82%, and answers describe a Dreame model as the top pick at both sites. Claude names Dreame in 89% of answers. Google AI Overviews cites Tom’s Guide in 0% and names Dreame in 20%. Perplexity cites The New York Times (Wirecutter) in 88% and names Tapo, which one answer calls a Wirecutter recommendation, in 42%. ChatGPT cites that publisher in 0% and names Tapo in 0%. Where a brand is reviewed well appears to shape which assistant names it.
Three brands in the lower half of the page peak on a single question. Tapo scores 72% on best budget robot vacuum against 19% overall. Narwal scores 75% on the mop combo question against 16% overall. Shark scores 70% on pet hair against 26% overall. Each is second only to Roborock on its question, and each scores 0% on at least two others. Narwal is also the first brand named in 9% of all answers, ahead of Dreame at 8%. For a brand outside the top four, a use case is the visible way in.
Ask which brands to recommend and the top four move together: Roborock and Eufy are named in 100% of answers, iRobot in 98% and Dreame in 90%. Ask which robot vacuums are the most reliable and they finish 9 points apart, from Roborock at 79% to Dreame at 70%, with iRobot 1 point behind the leader. On best robot vacuum the same four are spread from 100% to 30%. The leader pulls away when an answer has to pick a product. On questions about brands and trust, its three nearest rivals close most of the gap.
Who each company is, and how it shows up in the answers
93% of AI answers
Roborock is a Chinese consumer goods company known for robot vacuums and mops and for cordless stick vacuums. Beijing Roborock Technology Co. Ltd., branded as Roborock, was founded in Beijing in 2014. Its headquarters is in Beijing, with research and branch offices in Shanghai and Shenzhen.
Founded 2014 · Beijing, China
Obstacle avoidance, mopping and docks that handle their own upkeep are what the answers credit. Claude and Perplexity both report that RTINGS ranks the Saros 10R first. No brand is named more on any question, and its lowest score by assistant is 80%, on Google AI Overviews.
56% of AI answers
Dreame is a Chinese company that makes robot vacuums and mops, cordless stick vacuums, wet and dry vacuums and hair dryers. Yu Hao is its founder, and its headquarters is in Suzhou, China. The company says its technical work began in 2015 with high-speed digital motors.
Suzhou, China
High-end automation is the theme here. Answers report that Tom’s Guide and Vacuum Wars both rank the X60 Max Ultra Complete first, and they call the brand the main alternative to the leader. It scores 90% on brands to buy and 12% on the budget question.
49% of AI answers
iRobot designs and builds consumer robots, including the Roomba robot vacuum and the Braava floor mopper. MIT roboticists Colin Angle, Helen Greiner and Rodney Brooks founded the company in 1990, and it introduced the Roomba in 2002. Its headquarters is in Bedford, Massachusetts.
Founded 1990 · Bedford
Familiarity is a quality the answers attach to the Roomba name, along with a mature app and reliability. Google AI Overviews and Perplexity both single out the Roomba Combo 10 Max. The scores swing by question, from 98% on brands to buy and 78% on most reliable to 5% on worth the higher price.
45% of AI answers
Anker’s smart-home brand, robot vacuums included.
Value is the word the answers return to. They credit midrange models such as the E25 Omni for mopping and for cleaning hard floors without a flagship price tag. It scores 100% on brands to buy, and Claude names it in 80% of answers against 20% on Google AI Overviews.
28% of AI answers
Chinese maker of Deebot robot vacuums.
Mopping and carpet cleaning are the strengths the answers cite, through the Deebot X8 Pro Omni and the midrange Deebot T80S Omni. Perplexity names it in 45% of its answers and Google AI Overviews in 0%. Its highest question score is 75%, on brands to buy.
26% of AI answers
Vacuum and home-care brand, part of SharkNinja.
Answers credit the AI Ultra with a brush that cleans itself and a base that empties itself, and describe the brand as a mainstream choice that balances cost and performance. Pet hair is its strongest question, at 70%, second to the leader, against 26% overall. Claude names it most, at 49%.
22% of AI answers
Robot vacuum brand.
Flagship-style features for less money is the case the answers make, through the P10 Pro Ultra and V50 Ultra. Its highest score is 38%, on the mop combo question. Claude names it in 39% of answers, and at 23% it is the third most-named brand on Google AI Overviews.
19% of AI answers
TP-Link’s smart-home brand, which includes budget robot vacuums.
Budget buyers are the audience the answers match it to. They name the RV30 Max Plus, credited with a self-emptying dock and a mopping function, and the brand scores 72% on best budget robot vacuum. Perplexity names it in 42% of answers and ChatGPT in 0%.
16% of AI answers
Maker of robot vacuum and mop combinations.
Combination vacuum and mop machines are where the answers place it, with the Freo X10 Pro and Flow 2 described as top picks. It scores 75% on the mop combo question and 0% on pet hair and reliability. It is the first brand named in 9% of answers, the second-highest share on the page.
The three brands named most for each question Gist asked
| Question | Named most | Second | Third |
|---|---|---|---|
| What's the best robot vacuum? | Roborock 100% | iRobot (Roomba) 77% | Dreame 50% |
| Which robot vacuum brands do you recommend? | Eufy 100% | Roborock 100% | iRobot (Roomba) 98% |
| What's the best budget robot vacuum? | Roborock 97% | Tapo (TP-Link) 72% | Eufy 43% |
| Which robot vacuums are worth the higher price? | Roborock 78% | Dreame 50% | Ecovacs 40% |
| What's the best robot vacuum for pet hair? | Roborock 95% | Shark 70% | iRobot (Roomba) 50% |
| What's the best robot vacuum and mop combo? | Roborock 98% | Narwal 75% | Dreame 62% |
| I'm buying a robot vacuum. Which three should I compare? | Roborock 98% | Dreame 65% | Eufy 48% |
| Which robot vacuums are the most reliable? | Roborock 79% | iRobot (Roomba) 78% | Eufy 72% |
Share of each assistant’s answers that name the brand
| Brand | All four | ChatGPT | Perplexity | Claude | Google AI Overviews |
|---|---|---|---|---|---|
| Roborock | 93% | 100% | 100% | 94% | 80% |
| Dreame | 56% | 82% | 32% | 89% | 20% |
| iRobot (Roomba) | 49% | 26% | 49% | 70% | 50% |
| Eufy | 45% | 45% | 36% | 80% | 20% |
| Ecovacs | 28% | 42% | 45% | 26% | 0% |
| Shark | 26% | 14% | 28% | 49% | 13% |
| Mova | 22% | 20% | 6% | 39% | 23% |
| Tapo (TP-Link) | 19% | 0% | 42% | 11% | 21% |
| Narwal | 16% | 20% | 14% | 18% | 13% |
The websites AI cites most on robot vacuums, by share of answers
Review sites carry this category. RTINGS is cited in 65% of answers, and every assistant cites it in at least 41% of its own. Vacuum Wars and Tom’s Guide follow at 44% each. Beyond those, the reading lists part. Claude cites Tom’s Guide in 99% of its answers, Google AI Overviews in 0%. Perplexity cites two publishers, The New York Times (Wirecutter) and Good Housekeeping, in 88% each. Brand sites are rare: the Dreame site appears in 7% of answers, the Roborock site in 3%.
Three moves the numbers point to
Get current models into RTINGS testing. It is the most-cited site, in 65% of answers, and the only one each assistant cites in at least 41% of its answers. Three assistants refer to its results when they name the leader.
Build the case for one use, such as budget, pet hair or mopping. Tapo, Shark and Narwal each score 70% or more on a single question and 26% or less overall, and each sits second on that question.
Start with Claude, where the field is widest at 5.3 brands per answer. It cites Tom’s Guide in 99% of its answers and Vacuum Wars in 82%, so tests at those two sites are a visible route into its lists.
Analysis · 4 min read
Outside sources name the market leader in six categories. AI answers name that brand first in two. In the other four it ranks second to sixth, 14 to 41 points behind the most-named brand, so market size and AI standing need separate scoreboards.
2 of 6Categories where AI names the market leader first
Analysis · 4 min read
A typical Claude answer names 7.2 brands, against 3.6 for Google AI Overviews. Claude gives 186 of the 304 brands in a published top ten their highest score, and ChatGPT never names 22 of them. Which brands appear depends on the assistant, and one overall score hides it.
7.2 vs 3.6Brands per answer, Claude vs Google AI Overviews
Analysis · 5 min read
In 15 of 32 categories the most-named brand scores 90 or more. In seven, no brand reaches 75. Business software averages a leader score of 90.7 against 77.3 for consumer categories, so a score needs reading against its own category.
90.7 vs 77.3Average leader score, business vs consumer categories
Gist asks a fixed set of eight buying questions in each category. None of them names a brand. Each question is put to ChatGPT, Perplexity, Claude and Google AI Overviews ten times, with web search on.
A brand’s score is the share of answers that name it, averaged across the assistants so that each one counts equally. Stores and review sites named in passing are not ranked. Brands named in fewer than one answer in ten are left off.
Measured October 5 to October 6, 2026.
No. It shows which brands AI assistants name when asked, not which products are best. Being named often usually reflects how much has been written about a brand, and where.
The page shows the 10 most-named brands. The free scan checks your own brand on a topic you choose.
Yes. AI answers shift as assistants are updated and as new pages are published. The date at the top shows when this ranking was measured.
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