The Gist 100ConsumerOctober 2026
One drip brewer scores 100% on four questions, 0% on two
Technivorm Moccamaster is named in 67% of AI answers about coffee makers and is the first brand named in 51%. Ask for a cheap machine or an espresso machine for beginners and its score is 0%.
By Gist GEO team · October 2026
Share of AI answers about coffee makers that name each brand
Gist put eight buying questions about coffee makers to ChatGPT, Perplexity, Claude and Google AI Overviews and counted 306 answers. One name comes up more than any other. Technivorm Moccamaster is named in 67% of answers, ahead of Breville at 60% and OXO at 50%. Then the scores drop. Ninja has 38%, Fellow 28% and De'Longhi 26%, and the last four brands on the page sit between 16% and 21%. Three of the four assistants name the leader most. Perplexity names OXO most, at 75%.
The field is wide. The answers name 41 brands at least once and 4.8 in a typical answer, and ten make this page. The margin at the top is wider than the scores suggest. Technivorm Moccamaster is the first brand named in 51% of answers. Breville is first in 14% and OXO in 13%, and no other brand on the page is first in more than 4%. A lead of 7 points in score becomes a lead of 37 points in first mentions.
The leading score of 67% is built from extremes. Technivorm Moccamaster is named in 100% of answers on four questions: best for home, brands to buy, best drip and most reliable. On best cheap coffee maker and on espresso machines for beginners it scores 0%. Those questions have their own leaders. Mr. Coffee and Black+Decker share the cheap question at 62% each, and Breville and De'Longhi take beginner espresso at 100% and 92%. The category runs as several races, each with its own order.
On the question of which coffee makers are worth paying more for, the answers name Technivorm Moccamaster in 72%, Breville in 62%, OXO in 45% and Fellow in 38%. On the best cheap coffee maker, three of those four score 0% and OXO scores 10%. That question goes to Mr. Coffee and Black+Decker at 62% each and Hamilton Beach at 48%, and two of those three are not among the ten brands on this page. Ninja appears on both sides, at 38% on cheap and 14% on worth paying more. An overall score says little about where a brand stands with budget buyers.
The reliability question reorders the table below first place. Technivorm Moccamaster is named in 100% of those answers. Black+Decker, at 19% overall, comes next at 55%, followed by Bonavita, OXO and Cuisinart at 48% each. Breville, second overall, is named in 12% and Fellow in 0%. The answers point to one reason. They describe the dependable choices as plain drip machines with few electronics and parts that can be replaced. On this question a short feature list reads as a strength, and a basic brewer can outscore a feature-rich one.
ChatGPT cites sca.coffee in 51% of its answers, more than any other site, and that site is absent from the most-cited lists of the other three assistants. ChatGPT answers mention SCA certification when they recommend machines from Technivorm Moccamaster, OXO, Breville, Fellow and Bonavita, and those are the five brands ChatGPT names most. Bonavita, seventh overall at 21%, scores 29% on ChatGPT, ahead of Ninja at 25%. The certification is one visible reason. For a drip brewer it is a credential that ChatGPT answers repeat.
A typical Claude answer names 7.3 brands. Perplexity names 4.6, ChatGPT 4.0 and Google AI Overviews 3.1. Several brands in the lower half of this page score highest where the list is longest. Cuisinart is named in 42% of Claude answers and 6% of Google AI Overviews answers. Black+Decker scores 41% on Claude and 0% on Google AI Overviews, and Ninja scores 62% on Claude against 25% on ChatGPT. Brands outside the top three should read their score assistant by assistant. A single average can hide a strong showing in one place and an absence in another.
Who each company is, and how it shows up in the answers
67% of AI answers
Technivorm Moccamaster is a Dutch company that makes drip coffee brewers and coffee grinders under the Moccamaster name. Gerard Clement Smit founded Technivorm in 1964, and its factory has been in Amerongen, the Netherlands, since the start. The company says it has handmade all of its machines since the beginning.
Founded 1964 · Amerongen, Netherlands
Answers credit the Moccamaster KBGV Select with fast, simple drip brewing and a long service life, and describe it as a premium machine with few features. It is named in 100% of answers on four questions, including most reliable.
60% of AI answers
Breville is an Australian maker of home appliances, including espresso machines. Bill O’Brien and Harry Norville founded the company in Sydney in 1932 and combined their surnames to form its name. It first made radios and turned to kitchen appliances in the 1960s.
Founded 1932 · Sydney, Australia
Two families of machines appear under this name. Answers pick the Barista Express and Barista Touch Impress for espresso and lattes, and the Luxe Brewer and Precision Brewer for drip with extra settings. It scores 100% on beginner espresso and on brands to buy, and ranges from 50% on ChatGPT to 70% on Claude.
50% of AI answers
OXO is an American maker of kitchen utensils, office supplies and housewares, with products for cooking, baking, brewing and cleaning. Sam Farber and his son John Farber founded it in 1990 and introduced the first 15 Good Grips kitchen tools that year. OXO is based in New York City and has been part of Helen of Troy since 2004.
Since 1990 · New York · Part of Helen of Troy
The Brew 9-Cup and Brew 8-Cup carry this brand, described in answers as a balance of coffee quality, convenience and cost. Perplexity names it in 75% of answers and Google AI Overviews in 18%, the widest gap between assistants on the page. It also leads on which three to look at first, at 85%.
38% of AI answers
Small kitchen appliance brand, part of SharkNinja.
Versatility and value are the recurring themes. Answers describe the CE251 as a programmable drip machine for budget buyers and the Luxe Café line as one machine for coffee and espresso-style drinks. It scores 98% on brands to buy, and Claude names it in 62% of answers against 25% for ChatGPT.
28% of AI answers
Coffee gear company known for kettles, grinders and the Aiden brewer.
One machine, the Aiden, is the product the answers name. They describe it as a precise, highly adjustable drip brewer for enthusiasts who want control over how each coffee is brewed. It scores 98% on best drip coffee maker, 2 points behind the leader, and 0% on the cheap, espresso and reliability questions.
26% of AI answers
Italian appliance maker known for espresso machines.
Espresso is where the answers place this brand. They point to the La Specialista for home espresso, the slim Dedica Duo as a compact pick and its superautomatic machines for one-button convenience. It scores 92% on best espresso machine for beginners, second to Breville, and 0% on best drip coffee maker.
21% of AI answers
Maker of straightforward drip coffee brewers.
Simplicity is the quality the answers repeat. They describe brewers such as the Enthusiast 8-Cup and Connoisseur 8-Cup as uncomplicated drip machines with one-touch operation and few extras. It scores 52% on brands to buy and 48% on most reliable, and ChatGPT and Perplexity name it more than the other two assistants do.
19% of AI answers
Appliance and tool brand with budget coffee makers.
Basic 12-Cup drip machines are what the answers name, described as low-cost brewers without complicated electronics. It scores 62% on best cheap coffee maker and 55% on most reliable. Google AI Overviews does not name it in any answer, while Claude names it in 41%.
19% of AI answers
Kitchen appliance and cookware brand.
Mainstream value is the role the answers give it, built on affordable programmable drip machines such as the PerfecTemp 14-Cup. Claude names it in 42% of answers and Google AI Overviews in 6%. Its highest question score is 60%, on brands to buy.
16% of AI answers
Nestlé’s capsule coffee system.
Capsules define its place in the answers, which describe the CitiZ, VertuoPlus and Vertuo Lattissima as quick, low-effort routes to espresso-style drinks. It scores 64% on brands to buy, its highest question, and Claude names it in 34% of answers against 6% for ChatGPT.
The three brands named most for each question Gist asked
| Question | Named most | Second | Third |
|---|---|---|---|
| What's the best coffee maker for home? | Technivorm Moccamaster 100% | Breville 85% | OXO 65% |
| Which coffee maker brands do you recommend? | Breville 100% | Technivorm Moccamaster 100% | Ninja 98% |
| What's the best cheap coffee maker? | Black+Decker 62% | Mr. Coffee 62% | Hamilton Beach 48% |
| Which coffee makers are worth paying more for? | Technivorm Moccamaster 72% | Breville 62% | OXO 45% |
| What's the best drip coffee maker? | Technivorm Moccamaster 100% | Fellow 98% | Breville 72% |
| What's the best espresso machine for beginners? | Breville 100% | De'Longhi 92% | Gaggia 57% |
| I want a new coffee maker. Which three should I look at first? | OXO 85% | Technivorm Moccamaster 69% | Ninja 48% |
| Which coffee makers are the most reliable? | Technivorm Moccamaster 100% | Black+Decker 55% | Bonavita 48% |
Share of each assistant’s answers that name the brand
| Brand | All four | ChatGPT | Perplexity | Claude | Google AI Overviews |
|---|---|---|---|---|---|
| Technivorm Moccamaster | 67% | 75% | 59% | 75% | 61% |
| Breville | 60% | 50% | 66% | 70% | 55% |
| OXO | 50% | 54% | 75% | 52% | 18% |
| Ninja | 38% | 25% | 25% | 62% | 41% |
| Fellow | 28% | 36% | 14% | 40% | 21% |
| De'Longhi | 26% | 20% | 20% | 36% | 26% |
| Bonavita | 21% | 29% | 31% | 20% | 5% |
| Black+Decker | 19% | 15% | 21% | 41% | 0% |
| Cuisinart | 19% | 9% | 18% | 42% | 6% |
| Nespresso | 16% | 6% | 14% | 34% | 11% |
The websites AI cites most on coffee makers, by share of answers
The most-cited sites are review sites and publishers: Tom’s Guide in 48% of answers, TechRadar in 40%, Consumer Reports in 37% and Forbes in 34%. Each assistant has its own list. Perplexity cites Tom’s Guide, CNET and Business Insider in 88% each. Claude leans on Consumer Reports at 76%, Google AI Overviews on YouTube at 71% and ChatGPT on sca.coffee at 51%. Brand sites are rare. The site of the leading brand is cited in 5% of answers and the Ninja site in 0%.
Three moves the numbers point to
Put machines in front of the testers at Tom’s Guide, TechRadar and Consumer Reports. Those three review sites are cited in 48%, 40% and 37% of answers, while the site of the leading brand is cited in 5%.
Pick a question to compete on. The cheap question is the most open: its two leaders are each named in 62% of answers, the lowest top score of the eight, and neither is in the overall top seven.
Check whether drip models qualify for the SCA certification that ChatGPT answers mention. The most-cited site on ChatGPT is sca.coffee, in 51% of its answers, and its answers describe all five of its most-named brands as certified.
Analysis · 4 min read
Ask an AI assistant for a budget option and the top brand changes in 24 of 32 categories. Technivorm Moccamaster scores 67 overall and 0 on the budget question, while Carrd goes from 19 to 100. An overall score can hide how a brand fares on price questions.
24 of 32categories where the budget leader differs
Analysis · 5 min read
In 15 of 32 categories the most-named brand scores 90 or more. In seven, no brand reaches 75. Business software averages a leader score of 90.7 against 77.3 for consumer categories, so a score needs reading against its own category.
90.7 vs 77.3Average leader score, business vs consumer categories
Gist asks a fixed set of eight buying questions in each category. None of them names a brand. Each question is put to ChatGPT, Perplexity, Claude and Google AI Overviews ten times, with web search on.
A brand’s score is the share of answers that name it, averaged across the assistants so that each one counts equally. Stores and review sites named in passing are not ranked. Brands named in fewer than one answer in ten are left off.
Measured October 5 to October 6, 2026.
No. It shows which brands AI assistants name when asked, not which products are best. Being named often usually reflects how much has been written about a brand, and where.
The page shows the 10 most-named brands. The free scan checks your own brand on a topic you choose.
Yes. AI answers shift as assistants are updated and as new pages are published. The date at the top shows when this ranking was measured.
See which brands appear in AI recommendations for your category, and where your brand stands among them.
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