The Gist 100October 2026
Forbes, TechRadar and YouTube are the websites AI assistants cite most when buyers ask what to choose.
By Gist GEO team · October 2026
Perplexity cites it most, in 42% of its answers. ChatGPT cites it in 1%.
| Website | forbes.com |
|---|---|
| Cited in | 2,018 of 9,539 answers |
| Cited most for | protein powder (64%), carry-on luggage (60%) and payroll and HR software (48%) |
Claude cites it most, in 21% of its answers. Google AI Overviews cites it in 4%.
| Website | techradar.com |
|---|---|
| Cited in | 1,321 of 9,539 answers |
| Cited most for | website builders (53%), coffee makers (40%) and business password managers (39%) |
Google AI Overviews cites it most, in 49% of its answers. Perplexity cites it in 0%.
| Website | youtube.com |
|---|---|
| Cited in | 941 of 9,539 answers |
| Cited most for | mattresses (22%), coffee makers (20%) and AI meeting notetakers (19%) |
Perplexity cites it most, in 27% of its answers. ChatGPT cites it in 2%.
| Website | g2.com |
|---|---|
| Cited in | 1,157 of 9,539 answers |
| Cited most for | e-signature software (40%), spend management software (39%) and business password managers (32%) |
Perplexity cites it most, in 31% of its answers. ChatGPT cites it in 0%.
| Website | nytimes.com |
|---|---|
| Cited in | 1,038 of 9,539 answers |
| Cited most for | carry-on luggage (31%), electric toothbrushes (30%) and robot vacuums (29%) |
Claude cites it most, in 22% of its answers. Google AI Overviews cites it in 0%.
| Website | tomsguide.com |
|---|---|
| Cited in | 1,099 of 9,539 answers |
| Cited most for | coffee makers (48%), running shoes (47%) and mattresses (46%) |
Google AI Overviews cites it most, in 35% of its answers. Claude cites it in 0%.
| Website | reddit.com |
|---|---|
| Cited in | 758 of 9,539 answers |
| Cited most for | bed sheets (19%), dog food (15%) and e-signature software (15%) |
Perplexity cites it most, in 16% of its answers. ChatGPT cites it in 0%.
| Website | zapier.com |
|---|---|
| Cited in | 859 of 9,539 answers |
| Cited most for | social media management tools (40%), e-signature software (33%) and payment processing (33%) |
Perplexity cites it most, in 17% of its answers. ChatGPT cites it in 1%.
| Website | nbcnews.com |
|---|---|
| Cited in | 914 of 9,539 answers |
| Cited most for | sunscreen (44%), reusable water bottles (42%) and bed sheets (35%) |
Perplexity cites it most, in 25% of its answers. ChatGPT cites it in 0%.
| Website | cnet.com |
|---|---|
| Cited in | 733 of 9,539 answers |
| Cited most for | electric toothbrushes (32%), meal kits (31%) and wireless earbuds (30%) |
| Website | outdoorgearlab.com |
|---|---|
| Cited in | 667 of 9,539 answers |
| Cited most for | rain jackets (79%), reusable water bottles (63%) and carry-on luggage (51%) |
Perplexity cites it most, in 22% of its answers. Google AI Overviews cites it in 0%.
| Website | goodhousekeeping.com |
|---|---|
| Cited in | 701 of 9,539 answers |
| Cited most for | bed sheets (36%), carry-on luggage (27%) and mattresses (25%) |
Claude cites it most, in 15% of its answers. ChatGPT cites it in 1%.
| Website | yahoo.com |
|---|---|
| Cited in | 674 of 9,539 answers |
| Cited most for | leggings (35%), meal kits (35%) and mattresses (27%) |
Claude cites it most, in 14% of its answers. ChatGPT cites it in 0%.
| Website | cnn.com |
|---|---|
| Cited in | 644 of 9,539 answers |
| Cited most for | rain jackets (38%), sunscreen (35%) and leggings (30%) |
Perplexity cites it most, in 15% of its answers. ChatGPT cites it in 0%.
| Website | pcmag.com |
|---|---|
| Cited in | 530 of 9,539 answers |
| Cited most for | website builders (24%), business password managers (23%) and wireless earbuds (23%) |
Perplexity cites it most, in 13% of its answers. ChatGPT cites it in 1%.
| Website | techrepublic.com |
|---|---|
| Cited in | 565 of 9,539 answers |
| Cited most for | business password managers (45%), project management software (36%) and payment processing (21%) |
Claude cites it most, in 9% of its answers. Google AI Overviews cites it in 2%.
| Website | consumerreports.org |
|---|---|
| Cited in | 555 of 9,539 answers |
| Cited most for | coffee makers (37%), cookware (27%) and bed sheets (26%) |
| Website | rtings.com |
|---|---|
| Cited in | 531 of 9,539 answers |
| Cited most for | robot vacuums (65%), wireless earbuds (47%) and running shoes (39%) |
Perplexity cites it most, in 17% of its answers. Claude cites it in 0%.
| Website | wired.com |
|---|---|
| Cited in | 535 of 9,539 answers |
| Cited most for | meal kits (32%), reusable water bottles (19%) and wireless earbuds (17%) |
Claude cites it most, in 13% of its answers. ChatGPT cites it in 0%.
| Website | guideflow.com |
|---|---|
| Cited in | 517 of 9,539 answers |
| Cited most for | email management software (40%), e-signature software (24%) and spend management software (20%) |
Perplexity cites it most, in 7% of its answers. ChatGPT cites it in 1%.
| Website | foodnetwork.com |
|---|---|
| Cited in | 430 of 9,539 answers |
| Cited most for | cookware (46%), meal kits (26%) and coffee makers (23%) |
Perplexity cites it most, in 14% of its answers. ChatGPT cites it in 0%.
| Website | businessinsider.com |
|---|---|
| Cited in | 409 of 9,539 answers |
| Cited most for | dog food (29%), coffee makers (22%) and meal kits (17%) |
Perplexity cites it most, in 7% of its answers. ChatGPT cites it in 0%.
| Website | healthline.com |
|---|---|
| Cited in | 394 of 9,539 answers |
| Cited most for | protein powder (39%), meal kits (21%) and dog food (18%) |
Claude cites it most, in 11% of its answers. Google AI Overviews cites it in 1%.
| Website | technologyadvice.com |
|---|---|
| Cited in | 366 of 9,539 answers |
| Cited most for | payroll and HR software (26%), e-commerce platforms (22%) and payment processing (18%) |
| Website | sleepfoundation.org |
|---|---|
| Cited in | 335 of 9,539 answers |
| Cited most for | mattresses (54%) and bed sheets (53%) |
Perplexity cites it most, in 6% of its answers. ChatGPT cites it in 0%.
| Website | nerdwallet.com |
|---|---|
| Cited in | 300 of 9,539 answers |
| Cited most for | accounting software (49%), payment processing (45%) and payroll and HR software (5%) |
ChatGPT cites it most, in 6% of its answers. Google AI Overviews cites it in 0%.
| Website | shopify.com |
|---|---|
| Cited in | 320 of 9,539 answers |
| Cited most for | e-commerce platforms (54%), payment processing (32%) and website builders (10%) |
Claude cites it most, in 7% of its answers. ChatGPT cites it in 0%.
| Website | fortune.com |
|---|---|
| Cited in | 318 of 9,539 answers |
| Cited most for | protein powder (47%), meal kits (21%) and sunscreen (19%) |
Claude cites it most, in 6% of its answers. ChatGPT cites it in 0%.
| Website | airwallex.com |
|---|---|
| Cited in | 291 of 9,539 answers |
| Cited most for | spend management software (50%), payment processing (36%) and accounting software (8%) |
| Website | ncoa.org |
|---|---|
| Cited in | 280 of 9,539 answers |
| Cited most for | bed sheets (46%), mattresses (44%) and reusable water bottles (0%) |
Perplexity cites it most, in 9% of its answers. Google AI Overviews cites it in 0%.
| Website | rework.com |
|---|---|
| Cited in | 304 of 9,539 answers |
| Cited most for | applicant tracking systems (19%), e-signature software (18%) and spend management software (15%) |
Perplexity cites it most, in 10% of its answers. ChatGPT cites it in 0%.
| Website | zdnet.com |
|---|---|
| Cited in | 271 of 9,539 answers |
| Cited most for | e-commerce platforms (13%), robot vacuums (13%) and business password managers (12%) |
Claude cites it most, in 5% of its answers. ChatGPT cites it in 0%.
| Website | mattressclarity.com |
|---|---|
| Cited in | 256 of 9,539 answers |
| Cited most for | mattresses (41%) and bed sheets (41%) |
Claude cites it most, in 5% of its answers. ChatGPT cites it in 0%.
| Website | reviewed.com |
|---|---|
| Cited in | 264 of 9,539 answers |
| Cited most for | cookware (24%), meal kits (18%) and leggings (10%) |
Google AI Overviews cites it most, in 11% of its answers. ChatGPT cites it in 0%.
| Website | quora.com |
|---|---|
| Cited in | 199 of 9,539 answers |
| Cited most for | CRM software (8%), email management software (8%) and e-commerce platforms (7%) |
Claude cites it most, in 5% of its answers. ChatGPT cites it in 0%.
| Website | peoplemanagingpeople.com |
|---|---|
| Cited in | 260 of 9,539 answers |
| Cited most for | applicant tracking systems (45%), payroll and HR software (27%) and AI meeting notetakers (13%) |
Perplexity cites it most, in 10% of its answers. ChatGPT cites it in 0%.
| Website | nypost.com |
|---|---|
| Cited in | 261 of 9,539 answers |
| Cited most for | meal kits (22%), leggings (13%) and electric toothbrushes (13%) |
| Website | ramp.com |
|---|---|
| Cited in | 256 of 9,539 answers |
| Cited most for | spend management software (64%), accounting software (8%) and payroll and HR software (6%) |
Claude cites it most, in 6% of its answers. ChatGPT cites it in 0%.
| Website | treelinereview.com |
|---|---|
| Cited in | 250 of 9,539 answers |
| Cited most for | rain jackets (28%), sunscreen (24%) and protein powder (20%) |
| Website | hubspot.com |
|---|---|
| Cited in | 243 of 9,539 answers |
| Cited most for | CRM software (26%), website builders (17%) and email marketing platforms (11%) |
Claude cites it most, in 9% of its answers. Google AI Overviews cites it in 0%.
| Website | walmart.com |
|---|---|
| Cited in | 242 of 9,539 answers |
| Cited most for | leggings (17%), bed sheets (9%) and cookware (8%) |
| Website | bonappetit.com |
|---|---|
| Cited in | 216 of 9,539 answers |
| Cited most for | meal kits (33%), coffee makers (24%) and cookware (15%) |
| Website | capterra.com |
|---|---|
| Cited in | 228 of 9,539 answers |
| Cited most for | applicant tracking systems (18%), customer support software (17%) and CRM software (9%) |
Claude cites it most, in 6% of its answers. ChatGPT cites it in 0%.
| Website | today.com |
|---|---|
| Cited in | 234 of 9,539 answers |
| Cited most for | leggings (32%), sunscreen (11%) and electric toothbrushes (9%) |
Perplexity cites it most, in 6% of its answers. ChatGPT cites it in 0%.
| Website | business.com |
|---|---|
| Cited in | 225 of 9,539 answers |
| Cited most for | accounting software (30%), CRM software (12%) and email marketing platforms (8%) |
| Website | rei.com |
|---|---|
| Cited in | 224 of 9,539 answers |
| Cited most for | rain jackets (55%), reusable water bottles (8%) and running shoes (4%) |
Claude cites it most, in 5% of its answers. ChatGPT cites it in 0%.
| Website | garagegymreviews.com |
|---|---|
| Cited in | 221 of 9,539 answers |
| Cited most for | protein powder (28%), meal kits (17%) and leggings (11%) |
| Website | pandadoc.com |
|---|---|
| Cited in | 215 of 9,539 answers |
| Cited most for | e-signature software (70%) |
| Website | mattressnerd.com |
|---|---|
| Cited in | 190 of 9,539 answers |
| Cited most for | mattresses (44%) and bed sheets (19%) |
| Website | zoho.com |
|---|---|
| Cited in | 208 of 9,539 answers |
| Cited most for | accounting software (14%), project management software (12%) and CRM software (11%) |
Nothing by that name on this list.
Check where your brand stands| Rank | Name | Category | Share of AI answers citing it | ChatGPT | Perplexity | Claude | Google AI Overviews |
|---|---|---|---|---|---|---|---|
| 1 | Forbes | Publisher | 21% | 1% | 42% | 27% | 13% |
| 2 | TechRadar | Review site | 13% | 13% | 15% | 21% | 4% |
| 3 | YouTube | Video | 13% | 1% | 0% | 0% | 49% |
| 4 | G2 | Review site | 12% | 2% | 27% | 14% | 4% |
| 5 | The New York Times (Wirecutter) | Publisher | 11% | 0% | 31% | 0% | 13% |
| 6 | Tom’s Guide | Review site | 11% | 8% | 12% | 22% | 0% |
| 7 | Forum | 10% | 3% | 2% | 0% | 35% | |
| 8 | Zapier | Publisher | 9% | 0% | 16% | 10% | 10% |
| 9 | NBC News | Publisher | 9% | 1% | 17% | 17% | 1% |
| 10 | CNET | Review site | 8% | 0% | 25% | 0% | 6% |
| 11 | OutdoorGearLab | Review site | 7% | 5% | 8% | 9% | 5% |
| 12 | Good Housekeeping | Publisher | 7% | 5% | 22% | 0% | 0% |
| 13 | Yahoo | Publisher | 7% | 1% | 9% | 15% | 2% |
| 14 | CNN Underscored | Publisher | 6% | 0% | 10% | 14% | 1% |
| 15 | PCMag | Review site | 6% | 0% | 15% | 0% | 8% |
| 16 | TechRepublic | Publisher | 6% | 1% | 13% | 6% | 3% |
| 17 | Consumer Reports | Review site | 6% | 6% | 6% | 9% | 2% |
| 18 | RTINGS | Review site | 5% | 5% | 8% | 5% | 4% |
| 19 | WIRED | Publisher | 5% | 2% | 17% | 0% | 3% |
| 20 | Guideflow | Brand site | 5% | 0% | 6% | 13% | 2% |
| 21 | Food Network | Publisher | 4% | 1% | 7% | 7% | 2% |
| 22 | Business Insider | Publisher | 4% | 0% | 14% | 0% | 2% |
| 23 | Healthline | Health site | 4% | 0% | 7% | 7% | 1% |
| 24 | TechnologyAdvice | Review site | 4% | 2% | 1% | 11% | 1% |
| 25 | Sleep Foundation | Review site | 3% | 3% | 3% | 4% | 3% |
| 26 | NerdWallet | Publisher | 3% | 0% | 6% | 3% | 3% |
| 27 | Shopify | Brand site | 3% | 6% | 4% | 2% | 0% |
| 28 | Fortune | Publisher | 3% | 0% | 5% | 7% | 1% |
| 29 | Airwallex | Brand site | 3% | 0% | 4% | 6% | 2% |
| 30 | National Council on Aging | Health site | 3% | 0% | 4% | 4% | 3% |
| 31 | Rework | Brand site | 3% | 1% | 9% | 2% | 0% |
| 32 | ZDNET | Review site | 3% | 0% | 10% | 0% | 1% |
| 33 | Mattress Clarity | Review site | 3% | 0% | 3% | 5% | 3% |
| 34 | Reviewed | Review site | 3% | 0% | 4% | 5% | 2% |
| 35 | Quora | Forum | 3% | 0% | 0% | 0% | 11% |
| 36 | People Managing People | Publisher | 3% | 0% | 4% | 5% | 1% |
| 37 | New York Post | Publisher | 3% | 0% | 10% | 0% | 1% |
| 38 | Ramp | Brand site | 3% | 2% | 4% | 4% | 1% |
| 39 | Treeline Review | Review site | 3% | 0% | 3% | 6% | 1% |
| 40 | HubSpot | Brand site | 2% | 4% | 4% | 1% | 1% |
| 41 | Walmart | Retailer | 2% | 1% | 0% | 9% | 0% |
| 42 | Bon Appétit | Publisher | 2% | 2% | 4% | 0% | 4% |
| 43 | Capterra | Review site | 2% | 1% | 3% | 4% | 1% |
| 44 | TODAY | Publisher | 2% | 0% | 3% | 6% | 0% |
| 45 | Business.com | Publisher | 2% | 0% | 6% | 2% | 1% |
| 46 | REI | Retailer | 2% | 3% | 4% | 2% | 0% |
| 47 | Garage Gym Reviews | Review site | 2% | 0% | 4% | 5% | 0% |
| 48 | PandaDoc | Brand site | 2% | 2% | 3% | 3% | 1% |
| 49 | Mattress Nerd | Review site | 2% | 0% | 1% | 4% | 4% |
| 50 | Zoho | Brand site | 2% | 4% | 3% | 1% | 1% |
The answers behind the Gist 100 come with sources. Gist counted every website each answer cited, across the same questions and ChatGPT, Perplexity, Claude and Google AI Overviews. A site’s score is the share of answers that cite it at least once, averaged across the assistants so that each one counts equally. Subdomains are counted with their main site.
Measured October 5 to October 6, 2026.
AI assistants build recommendations from the pages they read. A brand that is described well on the sites they cite is more likely to be named.
No. It covers buying questions in 32 categories. Other subjects lean on other sites.
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