The Gist 100Case study

Ramp is in almost every AI answer on spend management

Ramp is in 281 of 285 AI answers about spend management software and comes first in 84%. Answers cite its own site in 64%, but Google AI Overviews names Ramp in 96% while citing ramp.com in 2%. The counts show what the answers hold, not why.

Ramp’s score: the share of spend management answers that name it
98
of answers name Ramp first
84%
answers cite one comparison article on ramp.com
143 of 285
ByGist GEO team
PublishedOct 6, 2026
UpdatedOct 6, 2026
Reading time4 min
TopicsThe Gist 100, Case study, Business software

Published by Gist GEO · About our content

Ramp turns up in 281 of the 285 AI answers about spend management software and is the first brand named in 84% of answers. Its score of 98 is 15 points above Brex, the second-ranked brand on the page.

The pattern holds across assistants and questions. A brand’s score is the share of answers that name it, averaged across the four assistants. Ramp scores 96 or higher on each assistant and 92 or higher on each question. Its own site is a cited source in 64% of answers, and 143 of the 285 cite one article on it. The counts show what the answers contain. They cannot say why.

Named often is not named first

Share of AI answers about spend management software, percent

  • Named in the answer
  • Named first
  1. Ramp98%84%
  2. Brex83%0%
  3. BILL Spend & Expense63%2%
  4. Navan42%1%
  5. Airbase41%7%
  6. SAP Concur40%1%

Source: The Gist 100, October 2026.

Who Ramp is and how answers describe it

Ramp is a financial technology company based in New York, founded in March 2019 by Eric Glyman, Karim Atiyeh and Gene Lee. It offers corporate cards, expense management, bill payment, travel, procurement and accounting automation software.

Six answer excerpts, from all four assistants, describe it in similar terms. ChatGPT and Perplexity, two excerpts each, say it combines corporate cards, expense management, bill pay and procurement. Those four excerpts also aim the pick at U.S. companies or finance teams. Perplexity adds that it suits teams that want less manual finance work. Google AI Overviews credits it with general spend control and automated corporate cards. Claude names it the top choice on the free or low-cost question.

Named by every assistant, first in most answers

The score barely moves. By assistant it runs from 96 on Google AI Overviews to 100 on ChatGPT, a 4-point range. Brex runs from 58 to 100, a 42-point range. By question, Ramp scores 92 on the free or low-cost question and 98 on the worth-paying-for question, and 100 for startups against 98 for mid-size companies. Brex moves 38 points between the first pair (52 against 90) and 15 between the second (95 against 80).

Ramp is the most-named brand on all eight questions, tied with Brex at 100 on the shortlist question. Its widest lead is 17 points, over BILL Spend & Expense on the free or low-cost question. Long lists of brands do not look like the reason it is named so often. Google AI Overviews names the fewest brands per answer, 3.9, and still names Ramp in 96% of its answers.

Position matters too. Ramp is first in 84% of answers. Brex appears in 86% of the answers that name Ramp, yet is first in 0%. BILL Spend & Expense appears in 67% and is first in 2%. Airbase, the highest of the other nine brands on the page, is first in 7%.

Ramp by assistant: score, ramp.com citations and brands named per answer

AssistantScoreCites ramp.comBrands per answer
ChatGPT10079%5.4
Google AI Overviews962%3.9
Perplexity9988%5.4
Claude9988%8.5
All four9864%6.0

Its own site, and where the counts stop

Ramp’s own site is a cited source in 64% of answers, more than any other website in the category. Next come bill.com at 58% and airwallex.com at 50%. ChatGPT cites ramp.com in 79% of its answers, Perplexity and Claude in 88% each.

One page leads: Ramp’s own blog article comparing spend management software, at ramp.com/blog/best-spend-management-software. In the category, 143 of the 285 answers cite it. Further down come a second Ramp article, on corporate credit card and expense management software (19), its products page (13) and a third, on expense management software (10).

Those citations are one visible link between the brand and the answers. The counts stop there. They show what the answers contain and cite, not why an assistant names a brand, and a citation is not proof of influence. Google AI Overviews shows the gap. It names Ramp in 96% of its answers and cites ramp.com in 2%. Its most-cited sites are Airwallex (51%), Reddit (42%) and YouTube (36%). Gist counted one month of answers to eight questions, and the six excerpts quoted here cannot speak for all 281 answers that name Ramp.

What to do with this

Three moves any software brand can copy, none of them a guarantee.

  1. Publish the comparison buyers ask for. Ramp’s own article comparing spend management software is cited in 143 of the 285 answers. Write the equivalent for your category on your own site, and treat it as a test, not a promise.
  2. Check every question, then fix the weakest. Ramp scores 92 or higher on all eight. Brex scores 52 on the free or low-cost question and 90 on worth paying for, a 38-point gap. Test your brand on cost and company-size questions as well as the generic one.
  3. Count first mentions as well as mentions. Ramp is first in 84% of answers. Brex appears in 86% of the answers that name Ramp and is first in 0%. Track where you sit in the answer, and whether you appear at all.

Counted from the answers behind the October 2026 Gist 100. How it is made.

Sources

  1. The Gist 100: how it is made. Gist GEO
  2. Ramp (company). Wikipedia

Questions marketers ask

Does Ramp’s own website explain why the assistants name it?

The counts cannot say. ChatGPT, Perplexity and Claude cite ramp.com in 79%, 88% and 88% of their answers, but Google AI Overviews names Ramp in 96% of its answers while citing ramp.com in 2%. A pattern in the counts is not proof of its cause.

Is Ramp named so often only because answers list many brands?

The counts do not point that way. The answers name 6.0 brands on average, and Google AI Overviews names the fewest, 3.9, yet it names Ramp in 96% of its answers. Only Ramp and Brex score above 80 among the ten brands on the page.

The rankings behind this piece

  1. Spend management softwareRamp is named first in 84% of answers, Brex in 0%Ramp98%

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