Own the questions on your website. Keep the readers who ask them.

Gist Answers is an AI answer engine you embed on your own site, built for and with publishers and content creators and backed by a network of 1,600+ licensed titles. It answers your readers’ questions directly from your content, keeps them on your pages, and brings them back more often.

In generative AI, questions are the new currency. Gist Answers turns curiosity into engagement.

✦Ask us anything…

✦Is there a travel advisory for Mexico?✦What are forecasters saying about the weekend?✦How do I lower my energy bill this winter?✦When is the best time to book flights?

✦Will interest rates come down this year?✦Which teams made the playoffs?✦How much sleep do adults really need?✦What is happening in the housing market?

One question bar on your pages. Answers come from your content first, with 1,600+ licensed titles behind it.

Keeps readers on your site

When a reader has a question, the answer is right there on your page, built from your content.

✦Ask AI→

✦ What are Charleston’s largest industries?✦ What support is available for startups in Charleston?✦ How important is tourism to Charleston?

Deepens every visit

Follow-up questions keep the conversation going, and each answer points readers to the pages you most want them to find.

✦Will the EU tariff cost Charleston jobs?→

Limited in the near term: Charleston’s shipyards buy domestic steel, though importers at the port terminal face higher costs from…

✦ Who voted for the EU tariff?✦ Which jobs would be cut first, and which are safe?✦ How did past tariffs affect Charleston’s economy?

Sends readers deeper into your content.

Source cards and in-line citations link every answer to the original content behind it.

≡Cited fromPort steel imports, 2026›

≡Cited fromEU tariff explainer›

≡Cited fromCharleston jobs report›

See it live, inside real publisher environments.

Every deployment uses the publisher’s own design, so the answer engine reads as an integrated part of the page. Here is how a few publishers run it today.

Woman's World Metro The Media Copilot

Woman's World homepage with Gist Answers running site-wide

Metro article page with the Ask Metro widget

The Media Copilot homepage with the Gist Answers widget

The Media Copilot: the answer box as the homepage.

A specialist publisher leads with questions, turning its archive into the first thing readers see.

Meaningful results from a simple implementation.

session duration

Readers who use Gist Answers stay about three times as long.

2.5 to 3x

page views per session

Each reader sees more of your pages, existing and new.

Higher

return frequency

Readers who get their questions answered come back more often.

Results from Woman’s World, a McClatchy publication running Gist Answers.

Built on a network of licensed content, with source selection you control.

Single publication

Answers drawn only from your own site. Gist always looks here first.

Whole organization

Pool every title you own, so one brand’s coverage answers for another.

Full Gist network

Add 1,600+ licensed titles. More publishers means better answers for everyone.

150+

publishing partners
in the network

1,600+

licensed titles, growing
every month

Nothing is scraped.

Every source is licensed. Nothing is used without permission.

The publishers behind the network.

Attribution, not just citations.

Readers see where each answer came from, and how much each source shaped it.

✦What does the EU steel tariff mean for jobs in Charleston?

The tariff announced in Brussels on Tuesday raises costs for importers at the Port of Charleston, but the city’s shipyards buy most of their steel domestically, so local analysts expect little near-term job impact1. Across Europe, mills are already cutting shifts as exports slow2.

How this answer was built

Source 1Post and Courier · Port steel imports62%

Source 2Sky News · EU tariff explainer38%

62%

of this answer came from one guide. Attribution is proportional, not just a list.

Visible sources build trust.

Readers who trust the answer stay longer and go deeper, which makes every ad on the page worth more.

Attribution is like a nutrition label. If readers know where their content calories come from, they trust the answer more.

Your content, your design, your rules.

What powers it

You choose which content your answers draw from.

How it looks

Match the design, dimensions and placement to your brand, without touching code.

How it sounds

Questions and answers reflect your editorial voice and your coverage.

Gist Answers is non-exclusive. It fits alongside whatever else is in your AI strategy.

See what your audience is really asking.

Every question a reader asks is a signal. Gist Answers shows you which questions your audience asks most, which ones your coverage already answers, and where the gaps are worth filling.

✦ What is your audience actually asking?✦ Which of those questions does your coverage already answer?✦ Which ones can you not answer today?✦ What is your audience actually asking?

✦ Where are the gaps worth commissioning against?✦ Which topics drive the deepest sessions?✦ What are readers asking that someone else currently owns?✦ Where are the gaps worth commissioning against?

Live in days. No custom development.

Drops into any page.

Paste one script tag and the widget appears wherever you put it.

7 days

from kickoff to live for a typical site, depending on your CMS and catalog size

in AI usage costs. No development costs either.

No code.
No developers.

Look, feel and behavior are all set in the Gist Console.

WordPress VIP ready

Our plugin handles ingestion, configuration, management and reporting.

Questions? Answered.

Expand all ⌄

What is Gist Answers?

⌄

Gist Answers is an AI answer engine you embed on your own pages, so readers get instant answers drawn from your content and stay on your site. It is built for publishers and creators, and every answer shows the sources behind it.

Where do the answers come from?

⌄

From content you choose: a single publication, your whole organization, or the wider Gist network of fully licensed content. All content in the Gist network is licensed. Nothing is scraped, and nothing is used without permission.

Does it use my content to train AI models?

⌄

No. Your content is never used to train AI models, and you can remove it from the network at any time.

Can readers see where an answer came from?

⌄

Yes. Every answer carries source cards and in-line citations, and attribution is proportional, so readers can see how much each source shaped the answer.

Can I control how it looks?

⌄

Yes. Design, dimensions, and placement are all matched to your brand and managed from the Gist Console without touching code, and the questions and answers reflect your editorial voice.

Can I see how it looks before going live?

⌄

Yes. While editing the widget you will see a preview before you publish, so you can deploy with confidence.

Can I run more than one widget?

⌄

Yes. Through the console you can set up multiple different widgets and use them simultaneously.

How hard is it to integrate?

⌄

For most sites it is a widget install with no custom development, and a WordPress site can be live in as little as 7 days.

Does the widget affect page speed?

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The widget’s lightweight code was designed not to impact Core Web Vitals.

Is Gist Answers exclusive?

⌄

No. It is non-exclusive and fits alongside anything else in your AI strategy.

Who is it for?

⌄

Publishers and creators with an audience that asks questions: news and magazine titles, specialist and trade publications, and independent creators with a substantial body of content on their own site.

Let’s lead the Q&A Economy together.

The Q&A Economy should reward the publishers who power it. That is why we built Gist. Reach out today about bringing Gist Answers to your properties.