Our embedded AI answer engine drives engagement and enhances monetization.

Gist Answers is an AI-powered audience engagement and content discovery tool that embeds directly on your site. It allows readers to ask questions and receive clear, well-sourced answers grounded in your content. When your coverage does not address a question, Gist Answers supplements responses with information from the largest licensed content library in generative AI. Every answer includes clear citations and ProRata’s proportional attribution, so readers can see exactly which publishers contributed. Publishers maintain full control of their content. It is never used to train AI models and can be removed from the network at any time.

Early integrations show that readers who interact with Gist Answers have:

• 3x longer sessions
• 2.5 - 3x more page views
• a significantly higher likelihood of returning

Instead of leaving your site to search elsewhere, readers can ask questions directly and receive well-sourced answers grounded in your content. Customizable entry points which include Suggested Questions guide readers deeper into your coverage, turning a single visit into a longer session.

Gist Answers is free to implement and generates revenue through three distinct paths:

• Sponsored Questions: High-intent questions generated by Gist Ads are shared on a 50/50 basis with you.
• Generative Ads: Gist Ads appearing within answers generate revenue that is shared 50/50 between ProRata and the publishers whose content contributed to the response, distributed proportionally based on contribution.
• Partner Inventory: You retain 100% of the revenue from any additional advertising inventory on the answer page.

Additionally, there are no development costs or AI token costs required to run Gist Answers.

A standard citation tells your audience where information came from. ProRata's proportional attribution goes further by accurately and repeatably measuring how much each source actually shaped the answer. Every Gist Answers response reflects the relative contribution of each piece of content that informed it. This ensures that you receive fair credit and compensation whenever and wherever your content  is used to generate a response in Gist Answers. Publishers whose content contributes more to an answer receive a proportionally larger share of the ad revenue that answer generates. By linking usage to value, proportional attribution makes fair and scalable revenue sharing possible.

No. Gist Answers uses your content only for answer generation in response to user questions. We do not train an LLM using your content. This means that, if you ever wish to end our partnership, your content can be fully removed from our systems. Your intellectual property remains yours.

Our priority is to create an answer for the user that is relevant and satisfies their curiosity. When doing this, we look at multiple signals of relevance, including timeliness, geography, and more. We look first to your content in creating the answer, and then, if needed, will supplement with additional content from the licensed Gist library. But, if neither you nor our library have the content for a great answer, we tell the user so. We won't hallucinate a response just for the sake of responding.

Integration requires minimal engineering lift. ProRata provides an embeddable widget that drops into your existing property with no custom development required. The Gist Console lets your team customize the look, feel, and behavior without touching code. Most partners are live within days.

The Gist Console provides detailed visibility into both sides of the network. You can see how many questions your widget has answered, how your content is performing across partner integrations, and insights into the actual queries being asked - revealing what topics matter most to your readers and where gaps in your coverage exist. All data is exportable. You can also use the Console to tune your integration, adjusting how the widget appears on your site.

Gist Answers is available to publishers who meet our editorial quality standards and comply with applicable laws. Our content policies prioritize accuracy, original reporting, and responsible publishing practices.

Get started in just three steps:

1. Sign a partnership agreement. Request one through our contact form, or if you're a member of the News/Media Alliance, FIPP, or the DPCMO, opt in through our umbrella agreements with these organizations.
2. Configure and integrate your widget. ProRata provides an embeddable widget and full documentation to get your integration set up and customized to your brand.
3. Go live. Most partners are live within days and can begin seeing audience engagement from day one.

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Large language models (LLMs) analyze AI-generated output in real time to determine which ads are relevant, with controls available to adjust how closely ads must match the context.

They appear across licensed AI search engines and conversational platforms within Gist’s partner network.

Gist Answers is a customizable AI search engine for websites, tuned to a site’s own content and enhanced with a licensed library of trusted publications.

It helps keep users on your website by offering interactive AI experiences, which can improve content discovery, increase time spent on the site, and boost engagement.