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Research archive

Earlier ranking studies.

Retained for reference, with their original evidence notices.

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Ranking-based studies are undergoing evidence review. Read the evidence status

A category lead does not carry across a software suite

AI names the market leader first in two of six categories

Claude names about twice as many brands as Google AI Overviews

Each AI assistant cites a different part of the web

Owala, launched in 2020, is named first in 57% of bottle answers

HubSpot is named ahead of the biggest CRM vendor

In 8 of 32 categories, the most-named brand is not the one named first

Fifteen categories are settled at the top and seven are open

A budget question changes the leader in 24 of 32 categories

In business software, AI answers often cite a vendor’s own site

Ramp is in almost every AI answer on spend management