The Gist library
Research for the evidence. Guides for the next step. Definitions when you need them.
New from Gist Research · CRM
A CRM study on citations, recommendations and the questions that change the answer.
Perplexity · B2B sales question
28 of 28 saved answers showed this separation. Selected question; study limits apply.
Explore espresso brand recommendations, pod and budget questions, and the sources cited by three AI engines.
Read the research highlightsExplore how AI answers compare skincare brands, products and routines, with the full report and evidence.
Read the full reportExplore AI shopping advice on costumes, costs, decoration and reuse, with the full report and evidence.
Read the full reportOriginal studies, with the evidence alongside the finding.
Read the studiesExplore the concept and its evidence status.
Explore the conceptQuestions, counting rules and comparison limits.
Read the methodsPlatform developments and Gist’s commentary.
Browse the newsPractical questions about your website and AI answers.
Find a guideA place to start with an unfamiliar term.
Look up a termNew field guides
Compare tools, inspect the evidence and turn an AI visibility finding into work your team can complete.
Fix the questions, measurement, and follow-through behind your AI visibility report.
Read the guide02 / MEASUREMENTWhy AI citations, website visits, and revenue tell different parts of the story.
Read the guide03 / DISCOVERYA small, repeatable tracking panel can answer your first GEO questions. Here’s how to collect useful evidence, handle missing results, and decide when software earns its cost.
Read the guide04 / IMPLEMENTATIONUse saved answers, cited pages, and a short evidence worksheet to decide whether your next move is a page update, a technical investigation, or a better source strategy.
Read the guide05 / IMPLEMENTATIONA working checklist for stale prices, incorrect opening hours, and services assigned to the wrong location, with a versioned correction ledger your team can maintain.
Read the guide06 / MEASUREMENTA practical reporting format that keeps incomplete runs, revised questions and real changes from getting mixed together, with a worked example and clear owners for the next steps.
Read the guide07 / BUYINGBefore connecting an AI visibility tool to your own reporting, test whether one response record preserves the answer, its sources and the context needed to compare it fairly.
Read the guide08 / COMPARISONSCompare ten tools by evidence access, client reporting, and the work your agency delivers.
Read the guide09 / BUYINGQuestions, engines, brands, and reporting can change the real cost of AI visibility tracking. Use these seven checks to compare a quote with the work you actually need.
Read the guideA starting point for understanding your brand in AI answers.
A guide to checking access to your public pages.
Featured study · October 6, 2026
For a question about cleansers, ChatGPT and Perplexity both recommended Vanicream first. They linked to entirely different websites.
Read the studyNew guide
Six checks for a practical GEO audit, from crawler access to answer measurement.
GEO foundations
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