Gist for Agencies
Give clients a clear account of how they appear, what deserves attention and how you will judge the next change.
From client question to action
The answer and its source links
The change and who can make it
What changed on the same questions
Our point of view
Clients want to know whether AI recommends them, what it gets wrong and what they can do about it. Bring the answers into your strategy work. Connect each recommendation to a specific page or content decision, then check what changes.
Choose the topics and example questions with the client. Keep the tested question set visible so the results have a clear context.
Bring the answer text and source links into the discussion. Distinguish what the answer shows from your explanation of why it happened.
Connect each proposed change to its intended outcome and a comparable follow-up. Keep AI visibility separate from traffic, leads and revenue.
Start with the free Gist report and the platform, and use the research to shape how you present the findings. A client’s website, editorial choices and campaign decisions remain part of your shared plan.
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