Gist for Publishers
Look at the articles linked in AI answers, with a view of your publication’s work by topic.
From your reporting to the reader
Your title appears in the answer
The answer cites a page you publish
A visit recorded by your analytics
Our point of view
An AI answer can name your publication without linking to the story. Look at the articles it cites and the topics where your reporting appears, so your editorial and audience teams can see where readers have a path back to you.
Choose topics you cover and inspect which of your pages appear as sources in the tested answers, alongside links to other publications.
Review titles and sections separately. A portfolio summary should let you see the questions and pages behind each publication’s results.
For a campaign, distinguish a link to the publisher’s article from a mention of the sponsor. Record those observations separately from campaign reach or sales.
Our approach starts with the pages you choose to make public and the controls already in place. Proposed changes should respect subscriptions, registration, licensing and editorial policy. Review page access, article structure and source attribution together before deciding what to change.
Evaluating a tool for your publication? Bring these seven questions to an AI visibility demo to check article-level evidence, source attribution and the report your team will use.
Our point of view
We see an opportunity for AI-answer evidence to inform discussions about editorial investment, distribution and commercial partnerships. A citation shows a link in an answer. Traffic, influence and revenue need their own evidence.
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