Gist GEO

Your product pages didn't fall out of Google's index. They fell out of the answer. Where the shopping traffic went, and how merchants get back into what AI recommends.

A field guide to Google's newest search surface: how query fan-out decides what gets cited, and why up to 94% of AI Mode sessions never send a click.

The old SEO joke was that page 2 is where you hide a body. Now there's no page 2 to hide it on, and AI answers are shrinking page 1 too. Why rankings alone no longer buy you visibility.

Gist GEO tracks how often the AI engines your buyers use mention, cite, and recommend your brand, then turns the gaps into a prioritized action plan.

ChatGPT pulls answers from three retrieval layers, each rewarding different authority signals. Here's how to earn citations across all three.

Most brands are invisible in AI answers. Delante's 2026 audit found 73% of brands don't surface in ChatGPT or Perplexity category recommendations. The fix is generative engine optimization.

Travelers once spent five hours across 38 sites. Now they spend one conversation. A noir case file on how AI concierges replaced the OTA and what brands do next.

An investigation into why AI keeps recommending your competitors while you’re busy winning the SEO war.

An on-site AI answers story, told through the one person who has to figure out what to do about it. Click any linked choice to jump to that scene. Every statistic and source from the original article is preserved.

How Brands Lost Control of the Story (and What Comes After the Hangover)

69% of searches end without a click. 966 scrapes per referral. A quiet structural collapse in publisher traffic, and the options left to reclaim it.

A marketer walks into an AI search result and finds three different measurement bowls. One is too cold. One is too hot. One is Gist GEO.

AEO gets your content into the direct answer. GEO gets your brand cited in the AI narrative. A short mythology of SEO, AEO, and GEO, and the nine metrics that measure them.